# Programmable Hospitality Buttons Bttn and the ALICE App Make Hotel Services More Accessible By Alyson Wyers | Published 2015-10-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/alice-app References: [springwise](http://www.springwise.com/room-service-internet-connected-button/) & [aliceapp](https://www.aliceapp.com/) The industry-disrupting ALICE app is a physical, internet-connected button that you can use to order [hotel room service](https://www.trendhunter.com/trends/hospitality-management). In partnership with Bttn, ALICE makes hotel services available to guests at just the push of a button. Bttn created a programmable button that can perform any number of tasks, so it was only a matter of time before someone in the service industry took advantage of this technology. In addition to the existing [hospitality-focused ALICE app](https://www.trendhunter.com/trends/jurny), which monitors hotel guests' requests and employee responses, this button improves customer service significantly. The branded button can even be programmed to work independently of smartphone use and function for a vast variety of simple and useful tasks. This includes notifying the hotel staff to [call housekeeping](https://www.trendhunter.com/trends/smartlinen) or order a cab. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What Makes This Trend Stand Out - **Programmable Buttons:** Disruptive innovation opportunity: Explore the use of programmable buttons in various industries to streamline processes and improve customer service. - **Internet-connected Devices:** Disruptive innovation opportunity: Develop internet-connected devices that can perform specific tasks to provide convenient and efficient services. - **Service Automation:** Disruptive innovation opportunity: Implement automation technologies in service industries to optimize operations and enhance customer experiences. ### Sectors Adopting This - **Hospitality:** Disruptive innovation opportunity: Utilize programmable buttons and internet-connected devices to streamline hotel services and improve guest experiences. - **Customer Service:** Disruptive innovation opportunity: Implement programmable buttons and automation technologies to enhance customer service and response times. - **Transportation:** Disruptive innovation opportunity: Integrate programmable buttons into transportation services to simplify booking processes and facilitate communication with drivers. ## Related on Trend Hunter - [Hotel AI Voice Assistants](https://www.trendhunter.com/trends/aiello-ai.md) - [Custom Hospitality Solutions](https://www.trendhunter.com/trends/custom-hospitality.md) - [Simplified Hotel Inquiries](https://www.trendhunter.com/trends/hotelscom-introduced.md) - [Smart Home Scenario Controllers](https://www.trendhunter.com/trends/shelly-blu-button1.md) - [Guest Experience Hotel Apps](https://www.trendhunter.com/trends/openkey.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [AI-Backed Hotel Complexes](https://www.trendhunter.com/trends/otonomus-hotel.md) - [AI Hotel Concierges](https://www.trendhunter.com/trends/ai-concierge-system.md) - [Next-Gen AI Concierges](https://www.trendhunter.com/trends/ai-concierges.md)