# Active Pretox Drink Do you need an Alibi? By James Redland | Published 2007-12-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/alibi-pretox References: [alibidrink](http://www.alibidrink.com) & [alibidrink](http://www.alibidrink.com) If what the creators at [Alibi Drinks](http://www.alibidrink.com) say is true, their drink Alibi is the world's first 'Pretox' drink. Pretox is described on their website as, "the opposite of a [DETOX](https://www.trendhunter.com/trends/bicol-labs) product. It's a drink that prepares your body to receive and process the toxins you are exposed to on a daily basis, rather than with a detox product which typically only starts to work once the toxins are already in your system." Alibi is packed with ingredients and contains 8 Vitamins, 6 Herbal extracts and 2 Amino Acids. They also mention you can [mix it with spirits](https://www.trendhunter.com/trends/pax-1), namely white rum for a 'wicked mojito cocktail'! Sounds like a perfect healthy mixer drink to get us through the party season, and perhaps a good [hangover reducing mixer](https://www.trendhunter.com/trends/dayguard)? ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 55% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Pretox Drinks:** The emergence of pretox drinks as an alternative to detox drinks offers an opportunity for beverage companies to tap into the growing health-conscious market. - **Healthy Mixer Drinks:** The trend of mixing health supplements with alcoholic beverages provides a disruptive opportunity for beverage companies to tap into the health-conscious consumer who still wants to indulge in alcohol. - **Hangover Reduction:** As consumers increasingly seek ways to reduce the negative effects of alcohol, there is a disruptive opportunity for companies to develop products and services that provide relief from hangovers. ### Industries Being Reshaped - **Beverage Industry:** The emergence of pretox drinks and healthy mixer drinks presents a unique opportunity for beverage companies to adapt to the growing health-conscious market. - **Health and Wellness Industry:** The increased interest in pretox and hangover reduction products provides an opportunity for companies within the health and wellness industry to offer products and services that cater to this specific market. - **Alcohol Industry:** The trend of mixing health supplements with alcoholic beverages presents an opportunity for the alcohol industry to appeal to health-conscious consumers while still offering the indulgence of alcohol. ## Related on Trend Hunter - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Anti-Hangover Gummy Supplements](https://www.trendhunter.com/trends/undo-prealcohol-support-gummy.md) - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md) - [Cheeky Alcohol Metabolism Supplements](https://www.trendhunter.com/trends/alcohol-metabolism-supplement.md) - [Pouched Recovery Tonics](https://www.trendhunter.com/trends/seoul-tonic.md) - [Recovery Wellness Drinks](https://www.trendhunter.com/trends/optivive.md) - [Anti-Hangover Drinks](https://www.trendhunter.com/trends/morning-fresh.md) - [Anti-Hangover Gummies](https://www.trendhunter.com/trends/partysmart-gummies.md)