# Smokin' Fashiontography Ali Zedtwitz's Collection for Weekday is Scorching Hot By Marissa Brassfield | Published 2009-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ali-zedtwitz-weekday References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/09/austrian-designer-ali-zedtwitz-for.html) & [weekday.se](http://www.weekday.se/aliz/) Fashion and flames go hand in hand, and Ali Zedtwitz's Weekday collection fits right in with that theme. This hot collection features plenty of [black sculptural fashions](https://www.trendhunter.com/trends/jiyongkim-fw25) that combine for a [contemporary silhouette](https://www.trendhunter.com/trends/the-future-is-not-set). And to bring home the scorching theme of the collection, photographer Martin Valin has added smoke to each image. We've featured a number of [fiery fashions](https://www.trendhunter.com/trends/velvet-heat) that Ali Zedtwitz's Weekday collection brings to mind. Check out some of my favorites below. **Implications** - This stunning shoot was captured on film by Martin Valin of Cameralink. The hair and make-up credit goes to Nina Belkhir of Linkdetails, and the models were Josefine Z. of Elite Model Management and Rasmus G of Kids of Tomorrow. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashion and Flames:** Opportunity for fashion brands to incorporate fiery elements into their designs and marketing. - **Sculptural Fashion:** Opportunity for fashion brands to experiment with bold, architectural designs. - **Smoke and Mirrors:** Opportunity for creative professionals to play with the use of smoke as a visual effect in photography and videography. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to incorporate bold and experimental designs that incorporate fire and smoke elements. - **Beauty:** Opportunity for makeup brands to experiment with creating dramatic, smoky looks that match the aesthetic of the fashion trends. - **Photography:** Opportunity for photographers and videographers to incorporate smoke as a visual effect to enhance mood and storytelling in their work. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Wavy Smoke Wear Collections](https://www.trendhunter.com/trends/stylish-smoke-wear.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)