# Zig-Zag Haircuts The 'Ali Barber' Photo Series Captures East End's Freshest Styles By Meghan Young | Published 2010-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ali-barber1 References: [coolhunting](http://www.coolhunting.com/style/eastend-cuts.php) & [richardnicholson](http://www.richardnicholson.com/) Although I assumed this hair fad was long dead about a decade ago, Richard Nicholson's ['Ali Barber' photo series](http://www.richardnicholson.com/projects/ali-barber/) proves that I was sadly mistaken. Documenting the artistry that goes into such hair creations, his portraiture works are simple and direct, focusing entirely on the subject at hand. The 'Ali Barber' series captures the freshest cuts that step out of Ali's [Barber Shop](https://www.trendhunter.com/trends/andis-company) in London, UK. It is currently being exhibited at the [Four Corners Gallery](https://www.trendhunter.com/trends/marvel-and-gshock). ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Zig-zag Haircuts:** Disruptive innovation opportunity: Develop a mobile app that uses augmented reality to assist hairstylists in creating unique zig-zag haircuts. - **Barbershop Artistry:** Disruptive innovation opportunity: Create a subscription box service that delivers curated barbering tools and products to barbershops, capitalizing on the growing trend of barbers embracing artistry in their work. - **Direct Portraiture:** Disruptive innovation opportunity: Develop a platform for photographers to connect with subjects directly, bypassing traditional agencies and allowing for more personal and intimate portraiture experiences. ### Who This Affects Most - **Hair and Beauty:** Disruptive innovation opportunity: Introduce a line of eco-friendly and sustainable hair products that cater to the growing demand for environmentally conscious beauty brands. - **Photography:** Disruptive innovation opportunity: Create an online marketplace for photographers to sell their prints directly to customers, eliminating the need for galleries and allowing for greater autonomy and profit. - **Subscription Box:** Disruptive innovation opportunity: Launch a subscription box service that delivers unique art supplies and materials to artists, tapping into the growing market of creative professionals seeking convenience and inspiration. ## Related on Trend Hunter - [Radial Modern Barbershops](https://www.trendhunter.com/trends/modern-barbershops.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md) - [Hairstyle NFT Collections](https://www.trendhunter.com/trends/rodmans-barbershop.md) - [Barber-Backed Murals](https://www.trendhunter.com/trends/andis-company.md) - [Art-Focused Hair Salons](https://www.trendhunter.com/trends/john-steinberg-and-associates.md) - [Dynamic Structural Mirror Designs](https://www.trendhunter.com/trends/zigzag-collection.md) - [Anniversary Barber Polos](https://www.trendhunter.com/trends/mr-brothers-cut-club.md) - [Hybrid Hair Salons](https://www.trendhunter.com/trends/hybrid-hair-salon.md) - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md)