# Cradled Caffeine Carriers The Alfredo Coffee Cup Soothes Those Shaky Espresso Hands By Alex Scott | Published 2010-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alfredo-coffee-cup References: [yankodesign](http://www.yankodesign.com/2010/04/12/did-you-hug-your-coffee-today/) & [schenkelbach.co.cc](http://www.schenkelbach.co.cc/) One thing I'll shamefully admit to is being a spilly talker. If I have any kind of beverage in my hand, it has about a 64% chance of survival. You can imagine my excitement then when I laid eyes on the Alfredo Coffee Cup, as any mug offering more stability is alright by me. Created by Emi Schenkelbach, the Alfredo Coffee Cup features some fine wood craftsmanship if I do say so myself, and comes with this handy little [porcelain holder](https://www.trendhunter.com/trends/corcelain) that keeps your brew safe and secure just in case you feel the need to keep your beverage dangerously close to your keyboard. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Stable Beverage Containers:** Opportunity to disrupt the disposable cup industry by creating more stable and reusable options for commuters and the clumsy. - **Innovative Cup Holders:** Opportunity to innovate in the market of durable and functional cup holders for coffee shops and offices. - **Ergonomic Cups:** Opportunity to disrupt the traditional cup design by creating cups that are more ergonomic and comfortable to hold for longer periods of time. ### Where This Applies - **Coffee Shops:** Innovative, sturdy, and comfortable cup designs will attract customers as well as reduce waste by offering reusable containers. - **Office Supplies:** More stable and ergonomic beverage containers would improve workspace safety and productivity in offices and coworking spaces. - **Corporate Gifting:** Companies can consider gifting unique and functional beverage containers to clients, employees or vendors as a token of appreciation and to increase brand recognition. ## Related on Trend Hunter - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Curvaceously Ergonomic Tumblers](https://www.trendhunter.com/trends/porcelain-tumbler.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Heated Espresso-Sized Coffee Cups](https://www.trendhunter.com/trends/heated-espresso-cup.md) - [Desk Thermo Tumblers](https://www.trendhunter.com/trends/alessi-buri-tumbler.md)