# $3,000 Surfboards Alfred Dunhill's Gnarly Limited-Edition Board is for Serious Surfers By Rose Nazarali | Published 2009-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alfred-dunhill-surfboard References: [luxist](http://www.luxist.com/2009/06/26/pukas-for-dunhill-ltd-edition-surfboard/) & [justluxe](http://www.justluxe.com/lifestyle/leisure/article-244745.php) Alfred Dunhill is continuing their ultra luxurious line of sporting goods with this limited edition surfboard. The board features a modern motif of Alfred Dunhill's iconic bulldog and is made with polyurethane foam and a resin-soaked fiberglass surface. The limited edition surfboard is going for $3,000 and only 10 will be available in Dunhill’s flagship stores in London, Tokyo and Shanghai. **Implications** - Surfing used to be a pursuit of beach bums and youngsters with nothing better to do, but the sport has recently come into vogue for its exercise benefits and interactivity with nature. The [luxury market](https://www.trendhunter.com/trends/offwhite-co-wilson) has responded with a series of [opulent surfboards](https://www.trendhunter.com/trends/newave-modular-surfboard) for well-heeled wave riders. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 10% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Surfboards:** The luxury market is responding to the rising popularity of surfing by offering opulent surfboards for affluent wave riders. - **Limited-edition Sporting Goods:** Limited-edition and exclusive sporting goods are attracting consumers who seek unique and collectible items. - **High-end Sports Equipment:** The demand for high-end, premium sports equipment is growing as consumers seek top-quality products for their recreational activities. ### Sectors Adopting This - **Luxury Goods:** Luxury goods industry can capitalize on the rising popularity of surfing by offering high-end surfboards to affluent consumers. - **Sports and Recreation:** Sports and recreation industry can expand their market by offering limited-edition and exclusive sporting goods to attract collectors and enthusiasts. - **Consumer Goods:** Consumer goods industry can tap into the growing demand for premium sports equipment by offering high-quality and innovative products for recreational activities. ## Related on Trend Hunter - [Luxury House Bright Surfboards](https://www.trendhunter.com/trends/toile-de-jouy-surfboard.md) - [Vintage Vehicle Surf Collections](https://www.trendhunter.com/trends/porsche-x-almond-surf-collection.md) - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Ruggedized Electric Surfboards](https://www.trendhunter.com/trends/ruggedized-electric-surfboard.md) - [Electric Performance Surfboards](https://www.trendhunter.com/trends/electric-hydrofoil-board.md) - [Affordable Advanced Electric Surfboards](https://www.trendhunter.com/trends/lind-canvas-electric-surfboard.md) - [Powered Hyper-Speed Surfboards](https://www.trendhunter.com/trends/xsport-jetboard.md) - [Luxury Game Sets](https://www.trendhunter.com/trends/luxury-board-game.md) - [Multipurpose Modular Watersports Boards](https://www.trendhunter.com/trends/watersports-board.md)