# Gingham-Obsessed Runways The Alexis Mabille Spring/​Summer 2013 Collection is Check-Chic By Jana Pijak | Published 2012-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexis-mabille-spring-summer-2013 References: [thefashionisto](http://thefashionisto.com/alexis-mabille-springsummer-2013-pitti-uomo/?pid=167210&pin=1&gin=1&page-album=2) & [thefashionisto](http://thefashionisto.com/label/alexis-mabille-designers-a-thru-c-designers/) The Alexis Mabille’s Spring/Summer 2013 menswear collection shines a spotlight on a multitude of the brand's [gingham-clad wardrobe selects](https://www.trendhunter.com/trends/maison-amorys-gingham-edit). The gentleman-approved streetwear collection fuses sporty design details and accessories like [Converse](https://www.trendhunter.com/trends/centerzip-ox) sneakers and baseball caps along with impeccably tailored suits, outerwear and trouser shorts. This sharply dressed collection exudes a boyish elegance that is both youthful and classic in its aesthetic. From monochromatic greys to bright blues and pinks, this daring catwalk displays a range of looks that transcend a multitude of generations. Styled in a retro theme, the Alexis Mabille’s Spring/​Summer 2013 runway presentation is effortlessly elegant, featuring classic looks that will never go out of style. These [preppy classics](https://www.trendhunter.com/trends/beams-plus-2) are reintroduced in a creative and contemporary way that is relevant to the streetwear styles of today. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 91% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Check-chic Fashion:** Disruptive innovation opportunity: Integrate technology into gingham patterns for interactive and customizable fashion. - **Youthful and Classic Aesthetic:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials to create timeless fashion pieces. - **Retro and Contemporary Fusion:** Disruptive innovation opportunity: Combine vintage fashion elements with modern technology for a unique and futuristic style. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity: Use artificial intelligence to create virtual fashion shows and personalized styling experiences. - **Textile and Fabric Manufacturing:** Disruptive innovation opportunity: Explore the use of 3D printing to manufacture intricate gingham patterns on various fabrics. - **Technology and Wearables:** Disruptive innovation opportunity: Develop smart clothing with embedded sensors to monitor and enhance the wearer's performance. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)