# Multiplied Duplicate Art Projects Alexis Jemus Made a Clone Army in IKEA By Davina Sinnatamby | Published 2014-04-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alexis-jemus References: [thecreatorsproject.vice](http://thecreatorsproject.vice.com/blog/photographer-hijacks-google-maps-to-create-a-clone-army-in-IKEA) & [plus.google](https://plus.google.com/%20AlexisJémus/posts) Photographer Alexis Jemus hijacked Google Maps and used panorama photography to multiply himself nearly 50 times all over an [IKEA](https://www.trendhunter.com/trends/short-social-films) store in Montreal. The result was a [surreal army of clones](https://www.trendhunter.com/trends/ai-twins) in the Street View visualization of the IKEA. The clones were positioned in fake kitchens, fake hallways and fake dinning room tables. Despite their innocent facial expressions, the creepy clones seem to be plotting world domination. It's safe to say I will never look at calm and boring, [furniture-filled IKEA](https://www.trendhunter.com/trends/ikea-australia-1) in the same way again. I'll probably be looking over my shoulder every time I'm in there, trying to spot a Jemus clone. Jemus is known for his Street View manipulation. You can see more on his Google+ profile. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Duplication:** Using virtual reality technology to create multiple, identical versions of a space or object. - **Augmented Reality Manipulation:** Using augmented reality to manipulate and create surreal versions of physical spaces and objects. - **Digital Cloning:** Creating digital clones or replicas of people or objects using advanced photography and editing techniques. ### Sectors Adopting This - **Virtual Reality:** Virtual reality companies can explore the potential of creating and manipulating spaces in a way that is impossible in the physical world. - **Augmented Reality:** Augmented reality companies can develop tools to manipulate and create surreal versions of physical spaces and objects. - **Digital Photography:** Digital photography companies can continue to push the boundaries of what is possible using advanced photography techniques. ## Related on Trend Hunter - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [AR-Powered Furniture Lenses](https://www.trendhunter.com/trends/google-search-2.md) - [AI Room Designers](https://www.trendhunter.com/trends/ikea-canada-2.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [AR-Powered Furniture Visualizers](https://www.trendhunter.com/trends/ikea-kreativ.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md) - [Bag-Inspired Large-Scale Installations](https://www.trendhunter.com/trends/frakta-bag.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md)