# Edgy Jewelry Ads The Latest Alexis Bittar Campaign Stars Actress Zoe Kravitz By Meghan Young | Published 2015-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexis-bittar References: [fashiongonerogue](http://www.fashiongonerogue.com/zoe-kravitz-braids-alexis-bittar-ad/) & [alexisbittar](https://www.alexisbittar.com/) The Alexis Bittar Fall 2015 ad campaign is an undeniably edgy one. Diverse, youthful and full of a rebellious spirit, it stars [actress and singer Zoe Kravitz](https://www.trendhunter.com/trends/serpenti-line). Although the celebrity offspring (and now celebrity in her own right) recently debuted a short hairstyle, she is captured in the Alexis Bittar campaign with waist-length box braids which adds to the witchy look in general. Wearing a black dress and baring her many tattoos, Zoe Kravitz is completely herself in the Alexis Bittar Fall 2015 ad campaign. Tying into the campaign itself is a [stunning choker and chain](https://www.trendhunter.com/trends/womenempowering-jewelry) that links to a bejewelled poodle pin -- making it seem as though she is being walked by a dog. Utterly captivating, the Alexis Bittar ad is overall minimalist. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Edgy Jewelry Ads:** Jewelry ads are becoming edgier and more rebellious, with a focus on diversity and rawness. - **Celebrity Endorsement:** More fashion brands are partnering up with celebrities to lend their image for product promotion, creating unique and impactful campaigns. - **Minimalist Branding:** Brands are utilizing minimalism in their advertising, showing that sometimes less is more in creating a striking image that resonates with audiences. ### Who This Affects Most - **Jewelry:** Jewelry manufacturers are increasingly looking for edgier and more diverse marketing tactics to appeal to younger generations of consumers and differentiate themselves in an increasingly competitive market. - **Fashion:** Fashion brands can benefit from partnering with high-profile celebrities who can help expand their reach and promote their products, as well as create a unique and memorable image or persona for their brand. - **Advertising:** Advertising agencies can help clients experiment with new and unconventional approaches to campaign design, such as utilizing minimalism or rawness, that can help them stand out from the plethora of ads consumers are exposed to every day. ## Related on Trend Hunter - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Hotel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/alexis-bittar-the-st-regis-new-york.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Musician-Starring Jewelry Capsules](https://www.trendhunter.com/trends/pandora-talisman.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md)