# Vanguard Sportswear Editorials The Alexey and Alexander Exclusive for F****** Young! Online By Jana Pijak | Published 2014-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexey-and-alexander References: [fuckingyoung.es](http://fuckingyoung.es/alexey-alexander/) & [fuckingyoung.es](http://fuckingyoung.es) Alexey Maklakov and Alexander Charles star in the appropriately named 'Alexey and Alexander' editorial exclusive for fashion website F****** Young! Online. The dynamic duo pose for photographer Nekole Kemelle's lens while sporting a designer-enriched wardrobe from labels like John Galliano, Tim Coppens and Costume Nationale among others. Alexey and Alexander are outfitted by stylist Eric McNeal who dresses them in [portswear staples](https://www.trendhunter.com/trends/born-x-raised-1) ranging from quilted sweatshirts to color-blocked jogging suits. The editorial's edgy wardrobe is showcased in a palette of bright hues that set the tone for the season ahead. Embracing fashion's recent [athletic revival](https://www.trendhunter.com/trends/october-collection), this editorial highlights modern men's looks with sporty undertones. Jerseys and gym clothes are replaced by [structured performance wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ) while printed pants shine in place of traditional sweats. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Athletic Revival in Men's Fashion:** Opportunity for brands to create structured performance wear and modern sporty looks for men. - **Bright Hues in Men's Fashion:** Opportunity for designers to showcase vibrant colors in their collections for the upcoming season. - **Printed Pants in Men's Fashion:** Opportunity for brands to innovate with printed pants as an alternative to traditional sweats. ### Sectors Adopting This - **Fashion Design:** Designers can explore the trend of athletic revival and bright color palettes in their collections for men. - **Sportswear:** Sportswear brands can leverage the trend of structured performance wear and printed pants in their product offerings. - **Photography:** Photographers can incorporate the trend of athletic revival and vibrant colors in their fashion editorials and campaigns. ## Related on Trend Hunter - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md)