# Sporty Sophistication Editorials Jessica Stam Covers the Latest Issue of L’officiel Mexico By Jana Pijak | Published 2014-06-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alexei-hay References: [designscene.net](http://www.designscene.net/2014/06/jessica-stam-lofficiel-mexico-alexei-hay.html) & [lofficielmexico](http://lofficielmexico.com) Supermodel Jessica Stam graces L’officiel Mexico's June 2014 edition, entitled "Sportif". The Canadian model is captured by fashion photographer Alexei Hay's lens while posing in a wardrobe of athletic-themed looks that embody a sophisticated air. Embracing the fashion world's current athletic inspiration, the editorial's wardrobe stylist Lester Garcia dresses Jessica in jersey-inspired tops, mesh skirt garments and modern baseball cap accessories. Hair styling for the shoot is courtesy of Thomas Dunkin who works alongside makeup artist Vincent Oquendo to give Jessica a fresh and youthful look. L’officiel Mexico's June 2014 instalment embraces the season's athletic-wear inspiration. The editorial highlights sporty and sophisticated wardrobe picks from a number of labels including Tommy Hillfiger, Kenzo and DKNY among others. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Athletic-inspired Fashion:** Opportunity for clothing brands to create lines that combine sporty and sophisticated elements. - **Editorial Photography:** Opportunity for photographers to capture models in athletic-themed looks with a sophisticated twist. - **Youthful Beauty:** Opportunity for beauty brands to create fresh and youthful makeup looks that align with the athletic trend. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to design and market athletic-inspired clothing. - **Photography:** Opportunity for photographers to specialize in editorial shoots featuring athletic-themed fashion. - **Beauty:** Opportunity for beauty brands to develop and promote makeup products that achieve a fresh and youthful look. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md)