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# Creative Construction Art
Alexandre Farto Uses Posters and Slabs of Concrete for Design

By Tisah Tucknott | Published 2009-07-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/alexandre-farto-design
References: [designboom](http://www.designboom.com/weblog/cat/10/view/7067/lazarides-shows-vhils-aka-alexandre-farto.html) & [alexandrefarto](http://alexandrefarto.com/)

Alexandre Farto is an artist who can look at a concrete column and think that it could be used as the medium for his next art project. The artist uses street material, including posters to create fascinating portraits.

His first solo exhibition, titled ‘scratching the surface,’ reflects the way in which walls can be used as a means of communication.

Check out the entire gallery to see the amazing work of Alexandre Farto, also known as Vhils.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 37% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Street Material Art:** The trend towards using street materials like posters and concrete slabs for artistic expression presents opportunities for innovative design in the art world.
- **Wall Communication:** The idea of using walls as a medium for communication presents disruptive innovation opportunities in areas like advertising, architecture, and urban planning.
- **Surface Scratching:** The trend of scratching the surface of walls and other materials in artistic expression presents opportunities for new forms of interactive media and design.

### Where This Applies

- **Art and Design:** The art world is seeing innovation in materials and mediums for artistic expression, which can lead to new styles, techniques, and experiences for audiences.
- **Advertising:** The use of walls and other public surfaces as mediums for advertising presents an opportunity for disruptive innovation in the advertising industry.
- **Architecture and Urban Planning:** The concept of walls as communication tools presents opportunities for innovation in urban design, including incorporating art into public spaces and creating more interactive environments.

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