# Perforated Patterns Alexandra Verschueren Wins Hyeres With Her Texturized Basics By Tiana Reid | Published 2010-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexandra-verschueren References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=7612&PageNum=1) & [alexandraverschueren](http://www.alexandraverschueren.com/) Alexandra Verschueren won the highly sought-after Hyères prize for her collection of [classic basics](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) with a pierced twist. Many of her garments are anchored by [perforated patterns](https://www.trendhunter.com/trends/couture-collection-2) that add a grungy texture to the more refined shape of the clothing. After graduating from [Antwerp Academy](https://www.trendhunter.com/trends/winter-bathing) in 2009, Alexandra Verschueren has interned for the likes of Proenza Schouler and Derek Lam. Verschueren's inspiring collection shows that she's definitely as talented as the company she keeps. **Implications** - Consumers that appreciate a centred design aesthetic are looking for images and products that will create a lasting impression. Businesses that are looking to stay in the mind of the buyer should consider concentrating on one repeated image, or phrase in order to draw in a loyal clientele. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Perforated Basics:** The rise of Alexandra Verschueren's perforated basics collection highlights a growing trend towards textured, grungy basics with a twist. - **Centred Design Aesthetic:** Consumer interest in centred design aesthetics presents an opportunity for businesses to concentrate on one repeated image or phrase to draw in a loyal clientele. - **Classic Shapes with a Twist:** The popularity of Alexandra Verschueren's classic shapes with a pierced twist signifies a trend towards traditional clothing styles with added element of surprise. ### Sectors Adopting This - **Fashion:** The fashion industry can take advantage of the growing trend towards textured, grungy basics with a twist and incorporate perforated patterns into their designs. - **Marketing:** Incorporating a centred design aesthetic into marketing campaigns can help businesses draw in consumers and create a lasting impression. - **Art and Design:** Artists and designers can take inspiration from Alexandra Verschueren's collection and consider incorporating unexpected elements into traditional shapes and designs. ## Related on Trend Hunter - [Chic Perforated Flats](https://www.trendhunter.com/trends/perforated-flats.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Innovative Textile Exhibitions](https://www.trendhunter.com/trends/textile-production.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [Bauhaus-Inspired Pattern Collections](https://www.trendhunter.com/trends/design-en-rogue.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Minimal Stone Wall Motifs](https://www.trendhunter.com/trends/couture-collection-2.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)