# Collar Stay Cards Alexander West Business Cards are as Functional as They are Creative By Rachel | Published 2009-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-west-business-card References: [racked](http://racked.com/archives/2009/07/06/adventures_in_business_cards_alexander_wests_collar_stays.php) & [alexander-west](http://www.alexander-west.com/) Alexander West is a men’s shirt designer, so he has appropriately created a business card that assists his buyers. His business card looks simple enough, but opens up to a set of etched collar stays. Who doesn’t love [fun business card designs](https://www.trendhunter.com/trends/digibusinesscard)? The Alexander West business card is particularly fun because it combines both the functionality of a business card by showing all the information about the business, but also has a fun gift for the buyers of West’s clothing. Check out this clever business card design. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Functional Business Cards:** Designing business cards that serve a practical purpose along with providing contact information can create a unique and memorable brand experience. - **Creative Marketing Collateral:** Incorporating innovative and playful elements in marketing materials, such as interactive features or hidden surprises, can increase engagement and leave a lasting impression on customers. - **Blurring Boundaries Between Advertising and Gifts:** Combining traditional promotional items with useful or entertaining functionalities can create a stronger emotional connection with customers, enhancing brand loyalty. ### Where This Applies - **Men's Clothing:** Fashion brands can explore incorporating functional elements into their marketing collateral, such as clothing accessories that also serve as business cards, to create a memorable brand experience. - **Printing and Design:** Print and design companies can offer innovative and creative business card solutions that go beyond traditional designs, providing added value to their clients. - **Promotional Products:** Promotional product manufacturers can collaborate with businesses to create unique and interactive marketing materials that blur the line between advertising and gifts, generating higher customer engagement. ## Related on Trend Hunter - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Customizable Trading Card Holders](https://www.trendhunter.com/trends/trading-card-holders.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Digital Card Creators](https://www.trendhunter.com/trends/businesscardgen.md) - [Metallic Multitool Wallet Cards](https://www.trendhunter.com/trends/ekster-tool-card.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Hybrid Luxe Card Holders](https://www.trendhunter.com/trends/noteanote.md) - [Digitized Business Contact Cards](https://www.trendhunter.com/trends/digital-business-card.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md)