# Party-Inspired Outdoor Runways Alexander Wang's Spring 2018 Collection Shut Down a Bushwick Street By Ell Smith | Published 2017-09-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-wangs-spring-2018 References: [highsnobiety](http://www.highsnobiety.com/2017/09/10/alexander-wang-ss18-collection/) & [vogue](https://www.vogue.com/fashion-shows/spring-2018-ready-to-wear/alexander-wang) Alexander Wang's [Spring 2018 collection](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) was debuted at this year's New York Fashion week, bringing live music, celebrity models and a frivolous after party to the streets of Bushwick, Brooklyn. Wang, like several other high profile designers, deviated from the [standard runway](https://www.trendhunter.com/trends/la-famiglia-collection) to bring viewers an unforgettable experience. At the late night show, guests were given festival-style wristbands in lieu of tickets, as the models entered the runway from a large tour bus. Celebrity faces like Bella Hadid, Kim Kardashian and Kendall Jenner took to the [outdoor runway](https://www.trendhunter.com/trends/wild-rose-sparrow), which was hosted on a closed off street. The entire collection elicited an ironic party-ready vibe as the models were seen sporting short black dresses with track jackets tied around the waist, and headbands with crystal-encrusted phrases like "wangover" and "party animal" printed on them. Image Credit: Vogue, highsnobiety ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 89% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Outdoor Fashion Runways:** Bringing the fashion shows out of traditional indoor venues and onto public streets could allow for increased viewer engagement and immersive experiences. - **Festival-style Wristbands:** Designing unique wristbands that incorporate technology, like RFID, could provide a new layer of efficiency and personalization to event experiences. - **Party-ready Fashion:** Designing fashion that incorporates playful, tongue-in-cheek elements can attract a younger, trendier demographic and lead to increased sales. ### Industries Being Reshaped - **Fashion:** Innovative brands can explore alternative means of showcasing their collections by taking inspiration from Alexander Wang's outdoor runway. - **Event Planning:** Incorporating unique and personalized concepts like festival-style wristbands in events can enhance the overall experience and provide a distinguishing factor for event planners. - **Marketing and Advertising:** Promoting products with playful, trend-inspired designs can attract a broader range of consumers who are looking for expressive, quirky styles. ## Related on Trend Hunter - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md)