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# Designer Office Supply Capsules
Alexander Wang's Dot Com Features Office Essentials

By Ell Smith | Published 2019-02-06 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-wangs-dot-com
References: [hypebae](https://hypebae.com/2019/2/alexander-wang-dot-com-capsule-release) & [alexanderwang](https://www.alexanderwang.com/us-en/women-dotcom?utm_campaign=affiliazione_us&utm_content=10&utm_medium=affiliazione&utm_source=linkshare_us&siteID=9ieob0c66Uo-BiVMjK4rVp.GFtvyr93gXg&ranMID=36828&ranEAID=9ieob0c66Uo&ranSiteID=9ieob0c66Uo-BiVMjK4rVp.GFtvyr93gXg)

Alexander Wang's Dot Com collection extends the brand's high-fashion aesthetic to the work place, offering consumers a curated collection of [office essentials](https://www.trendhunter.com/trends/after-hours-collection) that are equal parts practical and luxurious.

The released items include a [set of pens](https://www.trendhunter.com/trends/stabilo-boss) that arrive in a sleek case, a paper weight, a mug and a [baseball cap](https://www.trendhunter.com/trends/mastermind-world-x-new-era). All of the items boast the slogan "we don't do slow" empowering employees to work to the best of their abilities. The pen set is simple and elegant, sporting a golden colorway while sitting in an elegant light pink case. Meanwhile, the mug features the same color palette, offering a high-end alternative to one's typical coffee drinking experience.

The items begin retailing at $20.

Image Credit: Alexander Wang

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 59% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury)

## Key Themes

### What's Driving This Trend

- **Luxury Office Supplies:** The trend of creating high-end office supplies that cater to a luxury market is growing.
- **Branded Office Supplies:** The trend of branded office supplies is becoming more popular as companies look to extend their branding opportunities.
- **Office Niche Markets:** The trend of targeting niche markets for office supplies, such as luxury or design-oriented consumers, is on the rise.

### Who This Affects Most

- **Stationery and Office Supplies:** There is an opportunity for companies to create high-end and branded office supplies that cater to a luxury market.
- **Fashion and Design:** Fashion and design companies can expand their product lines by creating branded office supplies that align with their brand aesthetic.
- **Coffee and Tea:** The luxury and design-oriented market for high-end office mugs presents an opportunity for coffee and tea companies to create custom mugs for this niche market.

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