# Affordable Urbanite Couture The Alexander Wang x H&M Collection Preview is Athletic-Themed By Jana Pijak | Published 2014-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-wang-x-hm-preview References: [fuckingyoung.es](http://fuckingyoung.es/preview-alexander-wang-x-hm/) & [hm](http://www.hm.com) The Alexander Wang x [H&M](https://www.trendhunter.com/trends/hm-2) collection preview is released just days after Rihanna was spotted wearing a sporty ensemble from the affordable range. Fans of the Swedish retailer and the designer will love this collection of budget-friendly styles, designed with the sporty urbanite in mind. Standouts from the collection include its monogrammed leggings, [quality performance wear pieces](https://www.trendhunter.com/trends/performance-in-the-city) and its logo-adorned hats that brand-obsessed fans are sure to love. Hitting stores on November 6th, the collection--leaked by Style.com--will feature neoprene sweaters, mock crock shorts and oversized jackets that are made for urban winters. In addition to its practical backpacks, the Alexander Wang x H&M collaboration collection is also set to feature more unexpected accessories like [ski goggles](https://www.trendhunter.com/trends/balenciaga-skiwear-2025) that will appeal to active style-setters. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Athletic-themed Fashion:** Opportunity for established athletic brands to collaborate with fashion designers to create affordable and functional clothing. - **Affordable Designer-brand Collaborations:** Opportunity for established and emerging fashion brands to collaborate and create limited edition lines that are budget-friendly. - **Fashionable Performance Wear:** Opportunity for fashion brands to create chic and functional performance wear that appeals to the growing market of health-conscious consumers. ### Sectors Adopting This - **Fashion/apparel:** The fashion industry has the opportunity to capitalize on the trend of affordable designer-brand collaborations and expand their offerings to a wider audience. - **Athletic Equipment:** The athletic equipment industry has the opportunity to collaborate with fashion designers to create functional and fashionable equipment for the growing market of health-conscious consumers. - **Retail:** Retailers have the opportunity to curate collections that cater to the trend of athletic-themed fashion and appeal to the growing market of health-conscious consumers. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Luxe Slope-Ready Fashion Capsule](https://www.trendhunter.com/trends/skiwear-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md)