# Designer Granny Panties The Alexander Wang Underwear Collection By Marissa Liu | Published 2010-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-wang-underwear References: [fashionologie](http://www.fashionologie.com/Alexander-Wang-Launches-First-Underwear-Collection-Site-Today-8037851) & [shop.alexanderwang](http://shop.alexanderwang.com/shop/#/t/?style=4S10805) The Alexander Wang underwear range is out and it is decidedly sporty. The collection features many a sport bra, including crew-neck versions, a deep V-neck and a one-shoulder style, all with wide cotton bands, and a pair of high-rising boy shorts. With prices ranging from $48 to $72, the Alexander Wang underwear, which is produced under the designer's diffusion line--T by Alexander Wang--is not exorbitantly priced but is still a bit pricey for such un-sexy lingerie. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Sporty Underwear:** The sporty underwear trend presents an opportunity for designers to create comfortable and stylish undergarments for active individuals. - **Designer Athleisure:** The rise of designer athleisure wear opens up new avenues for collaboration between fashion designers and sportswear brands, creating innovative and fashionable workout attire. - **Affordable Luxury Lingerie:** The demand for affordable luxury lingerie is on the rise, providing an opportunity for brands to offer high-quality, stylish lingerie at accessible price points. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the sporty underwear trend by incorporating performance fabrics and innovative designs into their collections. - **Athleisure:** The athleisure industry can collaborate with fashion designers to create trendy and functional workout attire. - **Intimate Apparel:** The intimate apparel industry can tap into the demand for affordable luxury lingerie by offering well-designed and affordable options for consumers. ## Related on Trend Hunter - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Underwear-Imitating Hybrid Garments](https://www.trendhunter.com/trends/cut-off-brief-skirt.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Dainty Floral Loungewear](https://www.trendhunter.com/trends/floral-loungewear.md) - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md)