# Powdered Androgynous Ads The Alexander Wang Spring 2013 Ad Preview Introduces a Fresh Face By Katie Pagnotta | Published 2013-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-wang-spring-2013 References: [wwd](http://www.wwd.com/media-news/fashion-memopad/new-faces-65) & [refinery29](http://www.refinery29.com/2013/01/41419/alexander-wang-spring-2013-ad-campaign) The Alexander Wang Spring 2013 ad preview presents a fresh faced model resembling actress Tilda Swinton in an edgy spread. The white-hued advert stars up-and-coming model Malgosia Bela. Bela has been making her rise on the fashion scene with appearances in [Valentino and Miu Miu campaigns](https://www.trendhunter.com/trends/contemporary-femininity). Wang strayed away from re-using model Kati Nescher and photographer David Sims and opted for Steven Klein's photography styling. The result and first release is intriguing, [androgynous](https://www.trendhunter.com/trends/jiyongkim-fw25) and allures the viewer's desire for more Wang. The mysterious shot presents Bela in a pale state and only reveals a mere snippet of a Wang [strapless garment](https://www.trendhunter.com/trends/velvet-heat). The anticipation is building up and the Alexander Wang Spring 2013 ad preview is a fresh and enticing direction for the designer and brand. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Androgynous Models:** Designers may benefit from using androgynous models to appeal to a wider audience and break traditional industry norms. - **Fresh-faced Models:** Brands can explore the use of fresh-faced models with unique features, such as Malgosia Bela resembling Tilda Swinton, to create a unique and captivating advertising campaign. - **Alternative Photography Styling:** Photographers and designers can experiment with alternative photography styling, such as Steven Klein's style, to create a more mysterious and alluring campaign. ### Who This Affects Most - **Fashion:** Fashion designers may benefit from using androgynous models, fresh-faced models, and alternative photography styling to create unique and captivating advertising campaigns that appeal to a wider audience. - **Photography:** Photographers can experiment with innovative photography styling, such as Steven Klein's style, to create captivating and intriguing ad campaigns for fashion brands. - **Advertising:** Advertising agencies can explore the use of androgynous and fresh-faced models, as well as alternative photography styling, to create unique and captivating campaigns for fashion brands. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)