# High Fashion Celebrity Interviews Alexander Wang's Fall/Winter 2012 Video Records Famous Men By Jordy E | Published 2012-09-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-wang-fallwinter-2012 References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/31280671474/video-alexander-wang-fw-12-campaign) & [alexanderwang](http://www.alexanderwang.com) Alexander Wang's Fall/Winter 2012 ready-to-wear collection took to Beijing for its unveiling. In order to hype up the stellar line, the brand interviewed A$AP Rocky, Diplo and Penn Badgley as they strolled around the Asian streets. The short film zooms in on each of the celebrities in their most natural environments. A$AP Rocky bobs about a dimly lit space with a rocking crowd while Diplo commands an electric dance room. The final shot hones in on Badgley who is found roaming about in a romantic manner. Wang's team chose to focus on the subjects of creativity, perfection and self-reflection in the film. The men brought up unique points and perspectives, each with a clear will for success. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Fashion Interviews:** Opportunity to engage with celebrities and showcase fashion through interviews - **Asia Fashion Showcase:** Opportunity to tap into the Asian market by showcasing fashion collections - **Authenticity in Fashion Marketing:** Opportunity to capture the essence of celebrities in their natural environments for marketing purposes ### Where This Applies - **Fashion:** Fashion brands can leverage celebrity interviews to promote their collections and build brand image - **Entertainment:** Entertainment industry can collaborate with fashion brands to create engaging content featuring celebrities - **Marketing:** Marketing professionals can explore new approaches to promote fashion through innovative celebrity interviews ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md)