# Mysterious Fashion Movies The Alexander Wang Fall 2010 Video Ad Campaign is Entrancing By Vittoria Natarelli | Published 2010-08-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-wang-fall-2010-video-ad-campaign References: [becauseimaddicted.net](http://becauseimaddicted.net/2010/08/alexander-wang-fall-2010-video-ad.html) & [alexanderwang](http://www.alexanderwang.com/) The Alexander Wang Fall 2010 video ad campaign stars Abbey Lee Kershaw who is completely memorizing with her side glances at the camera. The music and the [dark shots](https://www.trendhunter.com/trends/salute-the-detail) create this feeling of an underground club where Kershaw happens to be the only visitor. Showcasing the essence of Alexander Wang more than the clothing, the video successfully inspires the viewer to check out his [fall line](https://www.trendhunter.com/trends/auteur-studios-fall-2025). The Alexander Wang Fall 2010 video ad campaign also inspired me to dress cooler and dance around like Kershaw in this video, but I don't think that was intended. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 28% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Film Marketing:** Opportunity for fashion brands to create mesmerizing video campaigns that showcase the essence of their brand and inspire viewers to check out their collection. - **Underground Club Aesthetic:** Opportunity for businesses to incorporate the dark, edgy atmosphere of underground clubs into their brand aesthetic, creating a unique and captivating experience for their customers. - **Influencer-centric Advertising:** Opportunity for brands to collaborate with popular influencers and models to create visually stunning ad campaigns that resonate with their target audience. ### Sectors Adopting This - **Fashion:** Fashion brands can utilize fashion film marketing to showcase their collections and inspire viewers to explore their brand. - **Hospitality and Entertainment:** Hotels, clubs, and entertainment venues can embrace the underground club aesthetic to create unique experiences for their guests and customers. - **Advertising and Marketing:** Brands can leverage influencer-centric advertising to create visually stunning campaigns that effectively reach their target audience and drive engagement. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)