# Neon Nightlife Campaigns The Latest Alexander Wang Collection is Carefree and Youthful By Jana Pijak | Published 2015-01-23 | Updated 2015-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-wang-collection References: [designscene.net](http://www.designscene.net/2015/01/alexander-wang-spring-summer-2015-steven-klein.html) & [alexanderwang](http://www.alexanderwang.com) Legendary photographer Steven Klein captures the latest Alexander Wang collection campaign for Spring/Summer 2015. The advertorial boasts chromatic and neon imagery and is inspired by urban nightlife. The ad features top models Anna Ewers, Lexi Boling and Sarah Brannon who pose alongside Vanessa Moody, Binx Walton and Dylan Xue. The models sport neon-hued mini dresses and sculptural leather frocks that reference traditional athletic uniforms. Mixing sleek and sporty details, the latest Alexander Wang collection proves that luxury and comfort can coincide. Pascal Dangin is this campaign's creative director who works alongside hair stylist Akki Shirakawa and makeup artist Diane Kendal. Set designer Stefan Beckman jumps into the mix, helping the shoot's creative team achieve an aesthetic that is inspired by neo-noir cinema. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Chromatic Imagery:** Exploring the use of vibrant colors and neon hues in advertising campaigns, providing a unique and eye-catching visual experience. - **Sculptural Fashion:** Embracing the use of sculptural elements in fashion design, creating visually striking and unconventional garments. - **Urban Nightlife Influence:** Drawing inspiration from urban nightlife culture, infusing fashion and imagery with a youthful and carefree aesthetic. ### Who This Affects Most - **Fashion and Apparel:** Opportunities for disruptive innovation in the fashion industry through the integration of neon colors, unconventional garment structures, and urban-inspired aesthetics. - **Advertising and Marketing:** Opportunities for disruptive innovation in advertising by exploring new ways to capture attention using chromatic imagery and neon hues. - **Film and Entertainment:** Opportunities for disruptive innovation in film and entertainment by incorporating neo-noir aesthetics into visual storytelling and fashion collaborations. ## Related on Trend Hunter - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)