# Reinvigorated Nostalgic Candies 1908 Candy is Reviving Alexander the Grape Candy with More Edge By Laura McQuarrie | Published 2020-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-the-grape-candy References: [businesswire](https://www.businesswire.com/news/home/20200708005181/en) & [1908candy](http://www.1908candy.com) 1908 Candy is reintroducing Alexander the Grape candy to the world in a new way that promises "a little more edge and intense flavor" from the soft and chewy grape-flavored candy. While many people will remember this grape-flavored confection from their childhood, the brand has a fresh new look and an easy-to-share, resealable pouch packaging design. As promised, Alexander the Grape is making a comeback with a little more edge than before, including a Make America Grape Again campaign that pokes fun at current news and political happenings. After founding 1908 Candy, Pagano, a fourth-generation candy maker, has revived a variety of his family’s original brands, including Johnny Apple Treats and Mr. Melon. Image Credit: 1908 Candy ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Resurgence of Nostalgic Candy Brands:** Reviving classic candy brands, such as Alexander the Grape, is an opportunity to tap into consumers’ fond childhood memories and add a modern twist to their favorite treats. - **Humorous Pop Culture Marketing Campaigns:** Implementing irreverent campaigns, like Make America Grape Again, can attract attention to a brand and appeal to consumers’ sense of humor, creating a loyal customer base. - **Innovative Candy Packaging Design:** Innovative packaging designs, such as resealable pouches, can improve the usability and convenience of candy products, increasing their appeal to busy, on-the-go consumers. ### Sectors Adopting This - **Confectionery Industry:** Reviving nostalgic candy brands and introducing new flavors are potential disruptive innovation opportunities in the confectionery industry to engage customers and increase profitability. - **Marketing and Advertising Industry:** Humorous marketing campaigns, like Make America Grape Again, offer opportunities for the marketing and advertising industry to create viral campaigns and generate buzz for brands. - **Packaging Industry:** Innovative packaging designs, such as resealable pouches, create an opportunity for the packaging industry to collaborate with confectionery brands and improve the usability and appeal of their products. ## Related on Trend Hunter - [Nostalgic Sour Candy Products](https://www.trendhunter.com/trends/itsugar-retro-sours.md) - [Y2K Toaster Pastries](https://www.trendhunter.com/trends/frosted-grape-poptarts.md) - [Party-Ready Grape Punches](https://www.trendhunter.com/trends/beatbox-beverages-mystic-grape.md) - [Peace-Shaped Gummies](https://www.trendhunter.com/trends/vines-gummy-peaces.md) - [Rule-Breaking Gummy Bears](https://www.trendhunter.com/trends/vandal-gummy-bears.md) - [Extra-Sour Frozen Grapes](https://www.trendhunter.com/trends/extreme-sour-watermelon-blast-grapes.md) - [Nostalgic Bulk Candy Products](https://www.trendhunter.com/trends/clever-candy-powdered-candy-straws.md) - [Grape-Flavored Cannabis Gummies](https://www.trendhunter.com/trends/50-shades-of-grape.md) - [Intensely Flavored Candy Straws](https://www.trendhunter.com/trends/clever-candy-powder-straws.md)