# Dogs as Models Pups Show off Alexander Olch's Opening Ceremony Collection By Shelby Lee Walsh | Published 2009-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-olch-opening-ceremony-collection References: [openingceremony.us](http://www.openingceremony.us/products.asp?menuid=1&designerid=206&productid=6877&cn=menu1) Who needs temperamental models when you can have [cute little canines](https://www.trendhunter.com/trends/minds-best-friend) to showing off the latest fashions? Alexander Olch displays his [bow tie collection](https://www.trendhunter.com/trends/dog-accessories-collection) using [stylish pups](https://www.trendhunter.com/trends/the-dog-face) for his collection available at Opening Ceremony. There are a variety of patterns for Alexander's well-made ties and bow ties that would be a doggone shame for any man to miss out on. For more info or to purchase from Alexander Olch's collection, visit [here](http://www.openingceremony.us/products.asp?menuid=1&designerid=206&productid=6877&cn=menu1). **Implications** - Consumers today are much more likely to invest in a company or business that portrays themselves as approachable and trustworthy. A simple and effective way to achieve this is by creating products with endearing or genuine qualities with which consumers can make a personal or emotional connection. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 56% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Canine Modeling:** The use of dogs as models for fashion collections is a trend that provides a unique and endearing approach to showcase products. - **Pet-inspired Fashion:** The trend of incorporating pet-themed patterns and designs in fashion collections offers opportunities to tap into the emotional connection that consumers have with their pets. - **Approachability and Trustworthiness:** The trend of creating products with endearing or genuine qualities helps businesses establish a relatable and trustworthy image. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the trend of using dogs as models to create captivating and relatable advertising campaigns. - **Design:** The design industry can explore the potential of incorporating pet-themed patterns in their creations, appealing to consumers' emotional connection with their pets. - **Marketing and Branding:** Marketing and branding professionals can focus on strategies that highlight the approachable and trustworthy aspects of a company through products with endearing qualities. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Colorful Textile Pet Accessories](https://www.trendhunter.com/trends/probapaws.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Charm-Adorned Dog Collars](https://www.trendhunter.com/trends/charmadorned-dog-collar.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Fashionable Vegan Dog Collars](https://www.trendhunter.com/trends/pupchies.md) - [Limited-Edition Pet Collections](https://www.trendhunter.com/trends/working-dogs.md)