# Tokyo Rockabilly Photography Alexander Morrison Atwater's Japanese Aesthetic in 'End Frames' By Tiana Reid | Published 2010-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-morrison-atwater References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=27&ArticleID=7897&PageNum=1) & [alexanderatwater](http://www.alexanderatwater.co.uk/) Alexander Morrison Atwater's latest [series of photographs](https://www.trendhunter.com/trends/small-muji) captures Tokyo's [rockabilly scene](https://www.trendhunter.com/trends/wildest-ones-yet), a subculture that features a highly distinctive blend between Western rock 'n' roll and Japanese aesthetics to create a subculture all on its own. His latest work is being exhibited in a show called 'End Frames' at London's Gallery 54. Check out the gallery for iconic photographs of dedicated pompadour-rocking Japanese jiving it up in the streets of Tokyo. **Implications** - Before you do that, though, consider this: the main reason this strange subculture is so fascinating is that it combines one of the most stereotypically cowboy American subgenres of rockabilly and blends it with the historic and often spiritual aura of [Japanese culture](https://www.trendhunter.com/trends/yamato-lab). The combination of the two is a match made in globalization thesis heaven. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Tokyo Rockabilly Fashion:** Opportunity to develop and market unique fashion items that blend Western rockabilly and Japanese aesthetics. - **Cultural Subcultures:** Opportunity to explore and promote niche subcultures that celebrate the fusion of different cultural elements. - **Photography of Subcultures:** Opportunity to document and showcase diverse and unique cultural subcultures, particularly those that blend multiple influences. ### Where This Applies - **Fashion:** Opportunity for designers to create and sell unique items that blend Western rockabilly and Japanese aesthetics. - **Tourism:** Opportunity for travel companies to promote and offer tours of unique cultural subcultures like the Tokyo Rockabilly scene. - **Art and Photography:** Opportunity for photographers and artists to document and showcase diverse and unique cultural subcultures, particularly those that blend multiple influences. ## Related on Trend Hunter - [Bi-Culture-Inspired Art Exhibitions](https://www.trendhunter.com/trends/bicultureinspired-art-exhibition.md) - [Vibrant Artistic Exhibitions](https://www.trendhunter.com/trends/japonisme-1.md) - [Travel Photography Exhibitions](https://www.trendhunter.com/trends/all-within-the-detour.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Hybrid Culturally Inspired Hotels](https://www.trendhunter.com/trends/japanese-and-spanish-design.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Destructive Nature Art Exhibitions](https://www.trendhunter.com/trends/keita-miyazaki.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md)