# Awkward Posture Ads Alexander McQueen's Fall 2009 Models Look Uncomfortable By Christina Butty | Published 2009-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueens-model-look-uncomfortable References: [hypebeast](http://hypebeast.com/2009/08/alexander-mcqueen-2009-fallwinter-collection/) & [mcq-alexandermcqueen](http://www.mcq-alexandermcqueen.com/) Alexander McQueen has been tearing up fashion for a long time; it stands to reason that sometimes he would want to do something outside the typical fashion norm, and for Fall 2009 he's done exactly that. Usually great attention is paid to getting a model who looks natural and can pose, but for Fall 2009, Alexander McQueen went out and got a young man who is capable of not even looking at the camera properly. Furthermore, Alexander McQueen’s Fall 2009 model is posing in the most [awkward positions](https://www.trendhunter.com/trends/asos-inspired-by). I have no idea where they found this model, but kudos to him for being able to pull the whole thing off. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Unconventional Posing:** Fashion brands can embrace unconventional posing stances in their ad campaigns to add a more unique and artistic perspective. - **Challenging Beauty Standards:** Brands can break industry norms by featuring models who look unconventional, thereby promoting diversity and inclusivity in the fashion industry. - **Overcoming Limitations:** By going beyond typical model expectations, brands can innovate and create ads that challenge physical and mental limitations, creating a fresh take on showcasing their products. ### Who This Affects Most - **Fashion:** Fashion brands can push the boundaries of advertising by reimagining what models are capable of, creating unique and unconventional campaigns. - **Media and Advertising:** Media platforms and advertising agencies can incorporate more unconventional beauty and artistic perspectives in their ad campaigns, promoting greater diversity and inclusivity. - **Photography and Art:** Artists and photographers can experiment with unconventional posing techniques and beauty standards, creating new and innovative approaches to fashion photography. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md)