# Haute Apocalyptic Ads The Alexander McQueen Fall/Winter 2011 Ad Campaign is Gorgeous By Kalliope Amorphous | Published 2011-08-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueens-apocalyptic-ad-campaign References: [art8amby.wordpress](http://art8amby.wordpress.com/2011/08/01/alexander-mcqueen-fall-winter-2011-ad-campaign-preview/) & [alexandermcqueen](http://www.alexandermcqueen.com/) Sarah Burton, creative director for Alexander McQueen, fuses high drama and apocalyptic beauty in the [Alexander McQueen Fall/Winter 2011 ad campaign](https://www.trendhunter.com/trends/mcqueen-holiday-2024). Raquel Zimmermann is the face of the campaign, featured against ominous backgrounds and dark skies. Regardless of the darker theme, these are not images of despair; Zimmermann appears painted in light against the [dark backgrounds](https://www.trendhunter.com/trends/jiyongkim-fw25) of each image in what could be interpreted as an artistic depiction of redemption, signifying the McQueen brand's ability to rise above the tragic loss of McQueen himself. [Photographed by David Sims](https://www.trendhunter.com/trends/alessandro-micheles), these previews for the upcoming launch of the Alexander McQueen Fall/Winter 2011 line are a stunning glimpse of the editorials to come. **Implications** - Dark meets light in this ad campaign featuring Rachel Zimmerman as the "ray of light" amid an apocalyptic background. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Apocalyptic Advertising:** There is a trend towards using dark, dramatic, and apocalyptic themes in advertising campaigns, offering opportunities for disruptive innovation in media and marketing. - **Redemption Imagery:** The use of imagery depicting redemption in advertising campaigns can create a powerful emotional connection with consumers, offering opportunities for disruptive innovation in branding and storytelling. - **Contrasting Light and Dark Imagery:** The juxtaposition of light and dark imagery in advertising campaigns can create a visually striking effect, offering opportunities for disruptive innovation in design and visual storytelling. ### Where This Applies - **Fashion:** The fashion industry can take inspiration from Alexander McQueen's use of apocalyptic and redemption imagery to create bold and dramatic advertising campaigns. - **Marketing:** Marketing professionals can use the trend of apocalyptic and redemption imagery to create emotionally powerful advertising campaigns that stand out from the crowd. - **Media:** Media companies can capitalize on the trend of contrasting light and dark imagery in advertising campaigns to create visually stunning content that captures audience attention. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)