# Blurred Fashion Ads The Alexander McQueen Winter Ad Campaign Plays Off His Runway Show By Jacqueline Parrish | Published 2009-10-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-winter-ad-campaign References: [imageamplified](http://www.imageamplified.com/2009/10/campaign-bex-fleetwood-for-mcq-fallwinter-200910-by-alexander-mcqueen.html) & [ww.alexandermcqueen](http://ww.alexandermcqueen.com/) For the Alexander McQueen Winter ad campaign, the designer played up his latest runway showing for Spring 2010, which showcased the models as [futuristic half-sea-creature, half-human hybrids](https://www.trendhunter.com/trends/the-future-is-not-set). The artistically blurred images of the models and their [digitally printed reptilian skinned garments](https://www.trendhunter.com/trends/pixelated) for the Alexander McQueen Winter ad campaign photographed by Bex Fleetwood is a high fashion advertisement that will undoubtedly be gracing the hallowed pages of [Vogue](https://www.trendhunter.com/trends/Audio-journalism-platforms). **Implications** - Blurred imagery continues to gain popularity in the fashion world as an alternative to show-all fashion displays. The alluring nature of blurred and faded fashion editorials can be interpreted as a business's attempt to mystify consumers by showing without actually telling. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 23% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Blurred Imagery in Fashion Ads:** The use of blurred imagery in fashion ads presents an opportunity for brands to create alluring and mysterious campaigns. - **Digitally Printed Fashion:** The use of digitally printed garments opens up possibilities for unique and eye-catching designs in the fashion industry. - **Hybrid Fashion Concepts:** The combination of different elements, such as humans and sea creatures, in fashion showcases disruptive innovation potential for designers. ### Sectors Adopting This - **Fashion Advertising:** The fashion advertising industry can embrace blurred imagery as a way to create captivating and enigmatic campaigns. - **Digital Printing Technology:** The digital printing industry can cater to the increasing demand for custom and digitally printed fashion garments. - **Fashion Design:** Fashion designers can explore hybrid concepts and push the boundaries of traditional fashion to create unique and memorable collections. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md)