# Majestic Fairytale Fashion Sarah Burton's Debut Alexander McQueen SS11 Collection By Meghan Young | Published 2010-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-ss11 References: [fabsugar](http://www.fabsugar.com/Spring-2011-Paris-Fashion-Week-Alexander-McQueen-11352346) & [alexandermcqueen](http://www.alexandermcqueen.com) The late Alexander McQueen would be proud of his protege Sarah Burton and the Alexander McQueen SS11 collection that she designed. Fit for a [fairytale princess](https://www.trendhunter.com/trends/disney-wedding-dresses-1), this majestic line stays true to the McQueen legacy while also embodying Burton's own style and vision. Elaborate, [intricate](https://www.trendhunter.com/trends/heli-kalkstein) and definitely [whimsical](https://www.trendhunter.com/trends/chanel-spring-summer-2026), the Alexander McQueen SS11 collection features gowns that every little girl would dream about. From feathers to butterflies, I can only sit in awe as I take in this beautiful line. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Fairytale:** Opportunities for fashion disruption with the use of whimsical and elaborate designs on collections that can fit perfect for a fairytale themed occasion. - **Intricate Design:** Innovation opportunity for designers to create elaborate and intricate designs that would captivate the attention of fashion enthusiasts. - **Whimsical Apparel:** Opportunities to create whimsical variations of clothing that can cater to the demand of individuals who prefer a more fantasy-like design aesthetic. ### Sectors Adopting This - **Luxury Fashion:** Potential avenues for luxury fashion brands to push creative boundaries and create wilder and extra-real designs that set them apart from their competitors. - **Event Planning:** Innovation opportunities for event planners to create faery-tale themed events that incorporate intricate fashion designs on the attendees. - **Art and Culture:** Avenues for art and culture to merge with fashion and create unique and imaginative variations of clothing. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Heritage-Inspired Bridal Collections](https://www.trendhunter.com/trends/katherine-tashs-spring-2026.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md)