# Creepy Masquerade Campaigns This Alexander McQueen Spring/Summer 2012 Ad is Spooky By John Ibbitson | Published 2012-02-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-spring-summer-2012 References: [fuckingyoung.es](http://fuckingyoung.es/mcq-springsummer-2012-campaign/) & [fuckingyoung.es](http://fuckingyoung.es) The new Alexander McQueen Spring/Summer 2012 campaign, which was shot by talented photographer David Sims, was recently unveiled and offers for some [creepy imagery](https://www.trendhunter.com/trends/scary-good). The black and white photo draws more attention to its depicted scene than it does to the clothing the models are wearing. The scene within the image is of a woman standing in a door frame before a man who is perched on the corner of a bed with his back turned to the camera. The woman is wearing an [evening dress](https://www.trendhunter.com/trends/velvet-heat), a sexy pair of pumps and one creepy Venetian face mask. The story the photo is telling is up to the observer to decide, though it undeniably has undertones of a fetishistic nature. So if you like your [fashion photography](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) a bit more on the creepy side, then you'll love this new print from the Alexander McQueen Spring/Summer 2012 campaign. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 30% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Spooky Fashion Photography:** Opportunity for fashion brands to explore new ideas in their campaigns by creating intriguing, eerie imagery to capture attention. - **Masquerade-themed Fashion:** Fashion brands can derive inspiration from the use of masquerade masks in their clothing designs, creating an edgy, mysterious vibe. - **Fetish Fashion Trends:** Fashion brands can experiment with fetish themes in their designs to appeal to alternative subcultures and stand out from traditional fashion. ### Who This Affects Most - **Fashion Industry:** Fashion photographers and designers can use this campaign as inspiration to push creative boundaries and explore unconventional themes in their work. - **Film Industry:** Horror and thriller film producers can draw inspiration from the eerie themes and masquerade masks used in the Alexander McQueen campaign to create suspenseful visual storytelling. - **Costume Industry:** Costume designers can incorporate Venetian masquerade masks and fetish themes into their designs for theater productions and special events. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)