# Mystic Butterfly Dresses A Sneak Peak of the Alexander McQueen Spring Summer 2011 Ads By Annie Ho | Published 2011-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-spring-summer-2011 References: [designscene.net](http://www.designscene.net/2011/01/sasha-pivovarova-alexander-mcqueen-spring-summer-2011.html) & [alexandermcqueen](http://www.alexandermcqueen.com/) The Alexander McQueen Spring/Summer 2011 ads have surfaced and they are mesmerizing to say the least. The ads scream everything McQueen as both the [gorgeous dress](https://www.trendhunter.com/trends/femininity-in-bloom) and the hairdo sported by the model are uniquely captivating. The [Alexander McQueen Spring/Summer 2011 ad campaign](https://www.trendhunter.com/trends/mcqueen-holiday-2024) looks almost surreal with its black backdrop being taken over by hundreds of orange butterflies. With this sneak peak of the [new collection](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026), I bet you can't wait to see the whole spring/summer line. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Surreal Fashion Ads:** Disruptive innovation opportunity: Create captivating and visually striking advertisements that push the boundaries of traditional fashion marketing. - **Butterfly-inspired Fashion:** Disruptive innovation opportunity: Design clothing lines that incorporate butterfly motifs, bringing a touch of nature and whimsy to high fashion. - **Unique Hairdos in Fashion:** Disruptive innovation opportunity: Develop innovative hairstyles and hair accessories that become iconic fashion trends and synonymous with specific brands or designers. ### Where This Applies - **Fashion Advertising:** Disruptive innovation opportunity: Integrate augmented reality and interactive elements into fashion campaigns to create immersive and memorable experiences for consumers. - **High Fashion:** Disruptive innovation opportunity: Embrace sustainable and eco-friendly practices in the production and distribution of luxury fashion garments to meet the growing demand for ethical fashion. - **Haircare and Hair Accessories:** Disruptive innovation opportunity: Combine fashion and technology to create smart hair accessories that can monitor and enhance hair health, style, and customize the user experience. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Lunar New Year-Inspired Accessories](https://www.trendhunter.com/trends/lunar-new-year-accessories.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md)