# Honey-Dripping Fashion Ads The Alexander McQueen Spring 2013 Campaign Raquel Zimmermann By Meghan Young | Published 2013-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/raquel-zimmermann-is-honey-dipped-for-alexander-mcqueen-spring-2013-campaign-by-david-sims/) & [alexandermcqueen](http://www.alexandermcqueen.com/alexandermcqueen/en_US/splash) The Alexander McQueen Spring 2013 campaign is as eye-catching and ornate as the collections themselves. Of course, this is due in large part to the fact that it is highlighting some of the more eye-catching and ornate designs of the spring 2013 line. Nevertheless, the addition of a [honey-soaked Raquel Zimmermann](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) does take it to the next level. The Alexander McQueen Spring 2013 campaign has embraced the runway show's bee-keeper and honey theme. Shot by British photographer David Sims, the Brazilian model has been captured against a stark white backdrop, which further accentuates the [stunning ensembles](https://www.trendhunter.com/trends/winter-2025-campaign) and drenched face. The outfits themselves boast a honeycomb-like structure that ties in nicely to the overall aesthetic of the photoshoot. Women will definitely be intrigued when they lay their eyes on the Alexander McQueen Spring 2013 campaign. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Honey-theme Fashion:** The honey-soaked fashion trend, as seen in Alexander McQueen's Spring 2013 campaign, could lead to a rise in honey-inspired clothing lines. - **White Backdrop Photography:** White backdrop photography, utilized by David Sims in the Alexander McQueen Spring 2013 campaign, may become a sought-after technique for fashion photography. - **Honeycomb-like Structures in Clothing:** The honeycomb-like structures found in Alexander McQueen's Spring 2013 fashion line may inspire a trend of incorporating geometric shapes and designs in clothing. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can capitalize on the honey-inspired fashion trend and incorporate it into new clothing lines and campaigns. - **Photography Industry:** The photography industry can utilize white backdrop photography in fashion campaigns and expand on its application to other forms of photography. - **Clothing Manufacturing Industry:** The clothing manufacturing industry can explore new ways to incorporate honeycomb-like structures and geometric designs into their clothing lines, inspired by Alexander McQueen's Spring 2013 collection. ## Related on Trend Hunter - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)