# Romantic Otherworldly Ads The Alexander McQueen Spring 2012 Campaign Stars Zuzanna Bijoch By Meghan Young | Published 2012-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-spring-2012-campaign References: [fashionising](http://www.fashionising.com/pictures/b--alexander-mcqueen-zuzanna-bijoch-campaign-18503.html) & [alexandermcqueen](http://www.alexandermcqueen.com/) The Alexander McQueen Spring 2012 campaign proves that this visionary fashion designer's legacy continues to live on. Surreal, ethereal and alienesque, the ad campaign focuses completely on the avant-garde nature of each ensemble showcased. Like a fashion-forward angel who has a fixation with floral delights, the model is otherworldly while the outfits are [femininely experimental](https://www.trendhunter.com/trends/contemporary-femininity). Shot by fashion photographer David Sims, the Alexander McQueen Spring 2012 campaign stars model Zuzanna Bijoch. Her milk-white skin complements the powder pink and blood-red designs stunningly while the radiant backdrop highlights her own beauty. The hazy dreamscape does nothing to detract from the [lace and ruffles](https://www.trendhunter.com/trends/wild-rose-sparrow). Soft and romantic, the entire ad campaign is like a vision sent from God. Instead, it is all Sarah Burton's vision, which stays true to the late McQueen's very own. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Romantic Fashion:** Fashion brands can incorporate romantic and ethereal elements into their campaigns and designs to appeal to consumers who value otherworldly aesthetics. - **Avant-garde Photography:** Photographers can experiment with otherworldly and surreal techniques to capture attention and create unique visuals for fashion campaigns and beyond. - **Ethereal Aesthetics:** Brands in various industries can incorporate otherworldly and ethereal elements into their branding to attract consumers who value unconventional beauty and design. ### Where This Applies - **Fashion:** Fashion brands can leverage surreal and ethereal elements to create unique, avant-garde campaigns and designs that stand out in a competitive market. - **Photography:** Photographers can explore otherworldly and avant-garde techniques to create visually striking images that capture attention and stand out in a crowded industry. - **Beauty:** Beauty brands can incorporate ethereal and romantic elements into their branding and packaging to appeal to consumers who value unconventional beauty aesthetics. ## Related on Trend Hunter - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)