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# Budget-Friendly High Fashion
‘McQ Alexander McQueen' Fashions Hit the Bargain Racks at

By Going Like Sixty | Published 2009-02-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-fashions-at-target
References: [nitrolicious](http://www.nitrolicious.com/blog/2009/01/19/more-looks-mcq-alexander-mcqueen-for-target/)

Late last year, [Target](https://www.trendhunter.com/trends/target-collection) said it would benefit from a collection called [Designer Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025). First up is Alexander [McQueen](https://www.trendhunter.com/trends/mcqueen-holiday-2025), and the fashions are now starting to hit the racks in Target stores. Here is a taste of the the McQ Alexander McQueen for Target collection.

The looks are ‘Love is a Battle Droid’ and ‘Is Mental.’ Prices range from $19.99 to $129.99 and average about $50-$60—definitely cheap for McQueen. The Target collection is scheduled to release in March 2009.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 75% | Activity: 31% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders)

## Key Themes

### Key Themes Behind This Trend

- **Affordable Luxury:** The trend of offering high-end brands at budget-friendly prices presents disruptive innovation opportunities to cater to price-conscious luxury consumers.
- **Designer Collaborations:** The rising trend of designer collaborations with mass-market retailers creates disruptive innovation opportunities for both fashion brands and retailers to reach a wider customer base.
- **Democratizing Fashion:** The trend of democratizing fashion by making high fashion accessible to a larger audience presents disruptive innovation opportunities to create inclusive and affordable clothing lines.

### Where This Applies

- **Fashion Retail:** The fashion retail industry can leverage the trend of affordable luxury to offer high-end brands at lower price points, attracting more customers and driving sales.
- **Mass-market Retail:** The mass-market retail industry can tap into the trend of designer collaborations to partner with renowned fashion brands and offer exclusive collections, which can drive footfall and boost sales.
- **Fashion Design:** The fashion design industry can explore disruptive innovation opportunities by focusing on democratizing fashion, creating inclusive and affordable clothing lines that cater to a wider audience.

## Related on Trend Hunter

- [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md)
- [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md)
- [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)
- [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md)
- [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md)
- [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md)
- [Haute Home Shopping Fashions](https://www.trendhunter.com/trends/rm-studio-x-rebecca-minkoff.md)
- [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md)
- [Luxurious Holiday Gift Collections](https://www.trendhunter.com/trends/mcqueen-holiday-2024.md)
