# Skeletal Sunglasses The Alexander McQueen Spring 2010 Eyewear Collection is Morbid By Zoe Badley | Published 2010-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-eyewear-collection References: [racked](http://racked.com/archives/2010/06/18/meet-the-alexander-mcqueen-spring-2010-eyewear-campaign.php) & [fabsugar](http://www.fabsugar.com/Alexander-McQueen-Eyewear-Spring-10-8826979?page=0,0,0) The Alexander McQueen eyewear collection for spring 2010 just proves how much of a genius the late designer was. Instead of featuring gorgeous models, this campaign has gone for a morbid theme and opted for the dead. Known for his use of skeletons and in-your-face ad campaigns, it really isn't a surprise that the Alexander McQueen eyewear collection is comparable to a work of art. These beautifully digitized images feature the signature snakeskin pattern, a [gigantic skull](https://www.trendhunter.com/trends/exoskyn) and [coveted sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection) from the house of McQueen. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Morbid Eyewear:** Brands can explore using morbid themes in their eyewear collection campaigns to create unique and memorable marketing experiences - **Digitized Fashion:** Using digital renderings in fashion campaigns can add a futuristic element to the brand and appeal to a tech-savvy customer base - **Artistic Ad Campaigns:** Brands can commission artists to create thought-provoking ad campaigns that showcase their products uniquely ### Sectors Adopting This - **Fashion:** Fashion brands can utilize unique themes and stunning visuals to create buzz and attract attention from customers - **Luxury Goods:** The eyewear market particularly for luxury fashion can explore new design themes to create an exceptional customer experience - **Visual Arts:** Visual artists and designers can collaborate to push the boundaries of traditional fashion campaigns and create something truly unique ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Luxurious Holiday Gift Collections](https://www.trendhunter.com/trends/mcqueen-holiday-2024.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md) - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Tech Futuristic Eyewear Collections](https://www.trendhunter.com/trends/culture-refined.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md)