# Futuristic Victorian Fashion The Alexander McQueen AW10 Collection is Beautifully Bittersweet By Meghan Young | Published 2010-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-aw10 References: [fabsugar](http://www.fabsugar.com/Alexander-McQueens-Last-Collection-7684774) & [alexandermcqueen](http://www.alexandermcqueen.com) Earlier this month, I brought your attention to [McQueen's](https://www.trendhunter.com/trends/mcqueen-holiday-2025) [Pre-Fall look book](https://www.trendhunter.com/trends/prefall-2026-collection), but what you have really been waiting for is finally here: the Alexander McQueen AW10 collection. At first I was at a loss for words when looking at the few pictures that were released. The first words that did pop into my mind were 'stunning' and 'bittersweet.' Debuted during Paris Fashion Week, the Alexander McQueen AW10 collection is, as the show stated, as unique as he was. Inspired by Byzantine art and Old Master paintings, McQueen imbued both the past and the future into his designs. Take a moment to truly appreciate a master's work via the gallery above. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Fashion:** There is an opportunity to incorporate a blend of classical and futuristic elements in fashion design. - **Incorporating Historical Art in Design:** The blending of historical art elements in fashion design creates a unique and artistic appeal. - **Emotional Storytelling in Fashion:** Fashion designers can leverage emotional storytelling to give their collections a bittersweet feel. ### Sectors Adopting This - **Fashion:** The fashion industry has an opportunity to leverage historical art and futuristic design to create unique and artistic collections. - **Art and Design:** Art and design industry can inspire and influence fashion designers to experiment with historical art elements and futuristic design. - **Marketing and Advertising:** Marketing and advertising agencies can experiment with emotional storytelling to create compelling brand campaigns for fashion labels. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Luxurious Holiday Gift Collections](https://www.trendhunter.com/trends/mcqueen-holiday-2024.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)