# Couture Footwear Frenzies Daphne Guinness Rocks Alexander McQueen Armadillo Shoes in Public First By Marissa Brassfield | Published 2009-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-armadillo-shoes References: [stylebyme.net](http://www.stylebyme.net/2009/11/17/daphne-guiness-first-out-with-mcqueen-armadillo-shoes/) & [music.blogdig.net](http://music.blogdig.net/archives/articles/November2009/14/Daphne_Guinness_in_the_Armadillo_shoes.html) The sky-high claw-shaped [Alexander McQueen](https://www.trendhunter.com/trends/flexion-sneaker) armadillo shoes you see in the gallery above sparked a fashion frenzy when the designer’s Spring 2010 line was unveiled, and Daphne Guinness is the first fashionista to officially rock these shoes in public. Despite their unusual shape and towering 10” heel, these Alexander McQueen armadillo shoes have pleased as many shoe fetishists as they’ve p*ssed off. After Lady Gaga rocked them in her ‘Bad Romance’ video, the race began to be the first photographed in these mega heels in public. At the launch of the NARS 15X15 book project in New York, Daphne Guinness took that title. Would you brave this [daring footwear](https://www.trendhunter.com/trends/john-fluevog) on a night out? Image Credit: Additional [Vogue UK](http://www.vogue.co.uk/blogs/the-vogue-blog/articles/091026-alexander-mcqueen-alligator-shoes-spring-summer-2010.aspx) and [Vogue UK](http://www.vogue.co.uk/fashion/show.aspx/full-length-photos/id,8443#). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sculptural Footwear:** Fashion brands could experiment with unconventional shapes in footwear to create unique and eye-catching designs. - **Celebrity-endorsed Fashion:** Brands could leverage celebrity endorsements in their marketing strategies to generate buzz and create demand for their products. - **Dramatic Fashion Accessories:** Designers could create bold and statement-making accessories to complement their fashion collections and attract attention from fashion enthusiasts. ### Sectors Adopting This - **Fashion:** Fashion brands could integrate unique and eye-catching footwear designs into their collections to stand out in a highly competitive industry. - **Marketing:** Marketing agencies could explore the strategy of leveraging celebrity endorsements to promote fashion brands and generate buzz for their products. - **Accessories:** Accessories designers could create bold and dramatic pieces to complement fashion collections and capture the attention of fashion enthusiasts. ## Related on Trend Hunter - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Fuzzy Dynamic Collaborative Footwear](https://www.trendhunter.com/trends/five-finger-shoe.md)