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# Designer Collaboration
Alexander McQueen and Puma's 2007 Collection.

By Juan Carlos Bonilla | Published 2007-04-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-and-puma-2007-collection
References: [alexandermcqueen.puma](http://alexandermcqueen.puma.com/)

Unexpected and unique, Alexander McQueen is teaming with [Puma](https://www.trendhunter.com/trends/coperni) to define a new horizon in sport fashion. Here you have a good option for an easy going and formal style to wear. The ManCat is the icon of the collection. The duo has created an amalgamation of two distinct, iconic brands that symbolizes the birth of a new trendy entity. Based on the structure of a human foot, Puma's Anatomical this sneaker collection designed by Alexander McQueen blends science and style to distinctly cool effect. Take a look of this web site and choose your next stylish sneakers with the touch of Alexander McQueen.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 90% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Designer Collaboration:** Disruptive innovation opportunity: Explore collaborations between established fashion designers and sportswear brands to create unique and unexpected fashion collections.
- **Sport Fashion:** Disruptive innovation opportunity: Combine sportswear and high-fashion elements to create new trends in the fashion industry.
- **Amalgamation of Brands:** Disruptive innovation opportunity: Merge two distinct iconic brands to create a new trendy entity that appeals to a broader audience.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Break traditional fashion boundaries by collaborating with other industries to create unique and stylish products.
- **Sportswear:** Disruptive innovation opportunity: Infuse fashion-forward designs and high-end aesthetics into sportswear to attract a fashion-conscious consumer base.
- **Footwear:** Disruptive innovation opportunity: Incorporate scientific design elements into footwear to create stylish sneakers that offer both comfort and fashion appeal.

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- [Luxurious Holiday Gift Collections](https://www.trendhunter.com/trends/mcqueen-holiday-2024.md)
