# Proportion-Exploring Mystical Menswear Alexander McQueen Presents His Intricate SS24 Collection By Amy Duong | Published 2023-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-3 References: [hypebeast](https://hypebeast.com/uk/2023/7/alexander-mcqueen-spring-summer-2024-menswear-collection-sarah-burton-lookbook) & [alexandermcqueen](https://www.alexandermcqueen.com/en-gb) [Alexander McQueen](https://www.trendhunter.com/trends/mcqueen-holiday-2024) presents the latest collection designed for the [Spring/Summer 2024 season](https://www.trendhunter.com/trends/stein) that is full of soft and intricate looks that have been described as "more molded and curved" than its previous collections. Shapes are a main focus for this seasonal range as Sarah Burton experiments with proportions in a refreshing new way. It starts off with a look that explores elements of ironically masculine and slightly feminine. The double-breasted coat has a tailored look made from black scuba wool that rests by the pealed lapels joined by a curved waistline and shoulders that create a rounded look, leading to the wide-fitting arms. Overall, the [seasonal capsule](https://www.trendhunter.com/trends/siegelman-stable-1) is overt and the entire range is available to shop in-store and online. Image Credit: Jet Swan, [hypebeast](https://hypebeast.com/uk/2023/7/alexander-mcqueen-spring-summer-2024-menswear-collection-sarah-burton-lookbook), [alexandermcqueen](https://www.alexandermcqueen.com/en-gb) ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 72% | Activity: 43% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Soft-and-intricate Looks:** Disruptive innovation opportunity: Develop new techniques and materials to create soft and intricate designs in other fashion collections. - **Experimenting with Proportions:** Disruptive innovation opportunity: Apply the concept of experimenting with proportions to other areas of design, such as furniture or architecture. - **Overt Seasonal Capsule:** Disruptive innovation opportunity: Create bold and overt seasonal collections that resonate with consumers looking for unique and attention-grabbing fashion choices. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Develop new manufacturing processes and technologies to create intricate and unique fashion designs. - **Interior Design:** Disruptive innovation opportunity: Apply the concept of experimenting with proportions to interior design, creating furniture and spaces with unconventional shapes and dimensions. - **E-commerce:** Disruptive innovation opportunity: Optimize the online shopping experience to effectively showcase and sell overt and attention-grabbing fashion collections. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md)