# Site-Specific Fashion Shows Alexander McQueen's Collection Speaks to the UK's Distinct Climate By Francesca Mercurio | Published 2021-10-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-mcqueen-1 References: [designboom](https://www.designboom.com/design/smiljan-radic-cloud-like-dome-alexander-mcqueen-show-london-10-15-2021/) Chilean architect Smiljan Radic built a cloud-like dome for luxury fashion house Alexander McQueen's Spring/Summer show. The luxury fashion house invited guests to a [large-scale transparent dome](https://www.trendhunter.com/trends/louis-vuitton-menswear-show) on a rooftop in East London, debuting their 2022 Spring/Summer collection. After debuting its [latest collections](https://www.trendhunter.com/trends/centennial-exhibition) in Paris for the past 20 years, Alexander McQueen returned home with a performance that distinctly spoke to British life. The ever-changing London skies inspire this year's collection and how turbulent weather in the UK can be. Alexander McQueen's creative director Sarah Burton explains, "I am interested in immersing myself in the environment in which we live and work, in London, and in the elements as we experience them each day." To continue this theme of weather, temperament, and unpredictability, architect Smiljan Radic designed a large-scale, cloud-like dome to house the show. The transparent structure speaks to the outside climate and directly incorporates it into the experience. Image Credit: Alexander McQueen, [designboom](https://www.designboom.com/design/smiljan-radic-cloud-like-dome-alexander-mcqueen-show-london-10-15-2021/), [designboom](https://www.designboom.com/design/smiljan-radic-cloud-like-dome-alexander-mcqueen-show-london-10-15-2021/), [designboom](https://www.designboom.com/design/smiljan-radic-cloud-like-dome-alexander-mcqueen-show-london-10-15-2021/), [designboom](https://www.designboom.com/design/smiljan-radic-cloud-like-dome-alexander-mcqueen-show-london-10-15-2021/), [designboom](https://www.designboom.com/design/smiljan-radic-cloud-like-dome-alexander-mcqueen-show-london-10-15-2021/) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 6% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Site-specific Fashion Shows:** The trend of creating immersive and site-specific fashion shows that incorporate the elements of the environment will continue to grow - **Weather-inspired Fashion Collections:** Fashion designers will continue to create collections inspired by the specific weather patterns and climate of particular regions - **Luxury Fashion and Architecture Collaborations:** More luxury fashion brands will seek collaborations with renowned architects to design unique, immersive experiences for their shows and events ### Where This Applies - **Luxury Fashion:** Luxury fashion brands have an opportunity to innovate by creating unique and immersive experiences for customers - **Architecture:** Architects have an opportunity to collaborate with luxury fashion brands to design unique and innovative structures for events and shows - **Event and Experience Design:** Event and experience design companies have an opportunity to partner with luxury fashion brands to create immersive and memorable experiences for customers ## Related on Trend Hunter - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md)