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# Overly Adorned Editorials
Alexander Fedorov's 'Hot Stones' Pairs Fruits, Females & Fashion

By Emily Evans | Published 2011-08-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/alexander-fedorov-s-hot-stones
References: [behance.net](http://www.behance.net/gallery/Hot-Stones/2001285) & [behance.net](http://www.behance.net/Abusbl)

The grouping of females, fashions and fruits pretty much covers my appetite for style and good food, leaving me extra pleased with Alexander Fedorov's Hot Stones. The work of Alexander Fedorov has been in abundance as of late and been featured on countless websites, thereby proving his lasting impact on the world of [fashion photography and design](https://www.trendhunter.com/trends/contemporary-femininity).

Alexander Fedorov's Hot Stones is one of his latest projects and has Arabian nights undertones as the models are draped head to toe in intricate headdresses and [colorful jewels](https://www.trendhunter.com/trends/couture-collection-2).

**Implications** - Penny-pinching is out and opulence is back in a big way this season. Summer continues to be the time to spend and indulge for many consumers who have saved their earnings over the cooler months. Companies can get away with displaying more luxurious products that are over-the-top.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 86% | Activity: 40% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Opulent Summer:** The trend of indulging in luxurious and over-the-top products during the summer season.
- **Arabian Nights Aesthetics:** The use of intricate headdresses and colorful jewels in fashion photography and design.
- **Extravagant Editorials:** Editorials showcasing females, fashions, and fruits in a visually striking and lavish manner.

### Where This Applies

- **Fashion Photography:** The photography industry focusing on capturing luxurious and visually captivating editorials.
- **Luxury Retail:** The retail industry capitalizing on the trend of consumers seeking opulent and extravagant products.
- **Jewelry Design:** The jewelry industry creating intricate and colorful pieces inspired by Arabian nights aesthetics.

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