# Voice Assistant-Integrated Cars Alexa Voice Controls Will Come to Lamborghini and Rivian Cars By Daniel Johnson | Published 2020-01-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/alexa-voice-controls References: [hypebeast](https://hypebeast.com/2020/1/lamborghini-rivian-alexa-voice-control-info) & [aboutamazon](https://www.aboutamazon.com/) [Lamborghini](https://www.trendhunter.com/trends/allelectric-luxury-car) and [Rivian](https://www.trendhunter.com/trends/amazon-delivery-vans) vehicles are scheduled to receive Alexa Voice controls before the end of 2020. The integrated voice controls could streamline the in-car experience, as well as provide hands-free options for drivers. Rivian also stated a few of the Alexa features will be available even if the car is off. Previously [Amazon](https://www.trendhunter.com/trends/ford-x-amazon) invested in Rivian, which means that adding Alexa capabilities in Rivain cars could be in Amazon's financial interests. The new integrated controls will give Lamborghini and Rivian owners the ability to use voice controls for many different tasks, including the ability to set up navigation systems, make calls, adjust air the air conditioning, as well as open or close windows. Additionally, Alexa voice controls could also give users the ability to handle gas payments. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Voice Assistant-integrated Vehicles:** The integration of voice assistant technology in vehicles is set to disrupt the automobile industry, providing increased connectivity for drivers. - **Hands-free Driving:** The availability of hands-free voice controls in cars provides opportunities for the development of autonomous driving and increased safety features. - **In-car Payment Systems:** The integration of voice assistant technology in cars could lead to the development and integration of in-car payment systems for gas and tolls, disrupting the automotive and financial industries. ### Industries Being Reshaped - **Automotive Industry:** The integration of voice assistant technology in cars will be a major disruptive innovation that could change the face of the automobile industry. - **Consumer Electronics Industry:** Voice assistant technology becoming integrated in cars will be a major disruptive innovation in the consumer electronics industry, particularly for smart home technology and voice assistant software. - **Financial Industry:** The development and integration of in-car payment systems as a result of voice assistant technology could be a major disruptive innovation for the financial industry, particularly in the areas of mobile payment and transportation infrastructure. ## Related on Trend Hunter - [Voice-Controlled Car Assistants](https://www.trendhunter.com/trends/ford-x-amazon.md) - [Natural Language Automotive Assistants](https://www.trendhunter.com/trends/bmw-and-amazon.md) - [AI-Powered EV Cockpits](https://www.trendhunter.com/trends/smartcockpit.md) - [Electric Delivery Vans](https://www.trendhunter.com/trends/amazon-delivery-vans.md) - [Online Car Platforms](https://www.trendhunter.com/trends/hyundai-partners-with-amazon.md) - [Hands-Free Driving Systems](https://www.trendhunter.com/trends/rivian-universal-handsfree.md) - [AI-Enabled Car Assistants](https://www.trendhunter.com/trends/soundhound-ai.md) - [Integrated Automotive Streaming Services](https://www.trendhunter.com/trends/apple-music-integration.md) - [AI Vehicle App Features](https://www.trendhunter.com/trends/myvw-mobile-app.md)