# Customizable GenAI Assistants Amazon Introduced Three New, Distinct Alexa+ Personality Styles By Laura McQuarrie | Published 2026-02-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/alexa-personality-styles References: [engadget](https://www.engadget.com/ai/amazon-introduces-three-personality-styles-for-alexa-140000602.html?src=rss) & [aboutamazon](https://www.aboutamazon.com/news/devices/alexa-plus-personality-styles)  When working with an assistant, some people prefer detailed back-and-forth collaboration while others want quick, direct answers, and [Amazon](https://www.trendhunter.com/trends/amazon-alexa-plus-sassy) officially unveiled three new Alexa+ personality styles alongside the standard. These new personality styles, now available for all Alexa+ customers, are based on five key metrics: expressiveness, emotional openness, formality, directness and humor. Customers who want to tailor Alexa's tone and response style to suit their preferences—without changing Alexa's capabilities—now have options like no-nonsense Brief for cut-to-the-chase efficiency, Chill for relaxed, easygoing, conversational exchanges, and Sweet for responses with warmth and enthusiasm. With each different style, users can expect a different response to a question like "What's the weather?" and Alexa+ customers can say “Alexa, change your personality style” to their [Echo](https://www.trendhunter.com/trends/alexa-personality) device or try the options in the Alexa app. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 40% | Activity: 40% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Personalized Assistant Personas:** A spectrum of selectable assistant personalities that match individual user preferences, creating opportunities for differentiated engagement and loyalty models. - **Tone-controlled AI Responses:** Metric-based modulation of expressiveness and directness that enables nuanced communication strategies tailored to context and audience sensitivity. - **Profile-driven Interaction Metrics:** Five-key-metric profiling (expressiveness, emotional openness, formality, directness, humor) that supports granular segmentation and adaptive conversational experiences. ### Where This Applies - **Smart Home Platforms:** Voice personality options that can redefine device ecosystems by offering differentiated user experiences across household members and use cases. - **Customer Service:** Conversational tone control that can reshape support workflows by matching agent personas to customer emotions and complexity levels. - **Mental Health and Wellness:** Emotionally attuned assistant styles that open possibilities for supportive, context-sensitive interactions aligned with therapeutic or wellbeing goals. ## Related on Trend Hunter - [Smart Home Hubs](https://www.trendhunter.com/trends/echo-hub.md) - [Connected Note-taking Devices](https://www.trendhunter.com/trends/send-to-alexa.md) - [Interconnected Smart Home Locks](https://www.trendhunter.com/trends/dreame-navo-smart-lock-a10.md) - [Intelligent Illumination Mirrors](https://www.trendhunter.com/trends/lifx-supercolor-mirror.md) - [Connected Aromatic Home Diffusers](https://www.trendhunter.com/trends/smart-diffuser.md) - [Geo-Fencing Smart Thermostats](https://www.trendhunter.com/trends/lennox-l40-smart-thermostat.md) - [Self-Cleaning Pool Robots](https://www.trendhunter.com/trends/beatbot-aquasense-x-ai-robotic-pool-cleaner.md) - [AI Task Automators](https://www.trendhunter.com/trends/triggs-ai.md) - [Rogue AI Assistant Ads](https://www.trendhunter.com/trends/amazon-alexa-big-game.md)