# Rugged Relaxing Ads The Alexa Chung for Madewell Collection is Casual Chic By Meghan Young | Published 2010-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alexa-chung-for-madewell References: [news.instyle](http://news.instyle.com/2010/09/02/alexa-chung-for-madewell-the-official-campaign-photos/) & [madewell](http://www.madewell.com/) If the news of the Alexa Chung for [Madewell](https://www.trendhunter.com/trends/madewell-x-one-of-these-days) collection was exciting, these [campaign photos](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) will surely send you over the edge. Not only does it showcase a flawless line, it also stars the [designer/model herself](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025), Alexa Chung. It's the perfect lure for Alexa lovers. A casual line, the Alexa Chung for Madewell embodies everything represents Alexa's 'It Girl' style. According to her, “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style." Priced between $48-$295, it will be available September 9, 2010. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Casual Chic Fashion:** Create a disruptive innovation opportunity by developing affordable, trendy and comfortable clothing lines that appeal to the 'It Girl' style. - **'it Girl' Brand Collaborations:** Explore partnerships between fashion designers and influential individuals to create limited-edition collections that resonate with target audiences. - **Inclusive Fashion Campaigns:** Embrace diversity and inclusivity in fashion campaigns by featuring designers or models who represent different styles and body types. ### Sectors Adopting This - **Fashion:** The fashion industry can seize the disruptive innovation opportunity by introducing more affordable and trendy casual chic clothing lines. - **Brand Collaboration:** Brand collaboration industry can benefit from the disruptive innovation opportunity by partnering with influential individuals to create exclusive and stylish collections. - **Advertising and Marketing:** The advertising and marketing industry can tap into the disruptive innovation opportunity by promoting inclusive fashion campaigns that celebrate diversity and body positivity. ## Related on Trend Hunter - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Versatile FW24 Apparel Collections](https://www.trendhunter.com/trends/shein-x-carly-lawrence.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md)