# Gangster Art Alex Trochut Creates ‘Cultura Urbana' for Thugs and Hip Hop Culture By Tisah Tucknott | Published 2009-07-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alex-trochut-cultura-urbana References: [worldfamousdesignjunkies](http://worldfamousdesignjunkies.com/black-and-white/design-gangster-blood-runs-deep/) & [alextrochut](http://www.alextrochut.com/) I have been at loss many times when it comes to doing gangster signs or understanding thug terms. 'Cultura Urbana' by Alex Trochut embraces this [popular subculture](https://www.trendhunter.com/trends/subware) by creating a collage of [chains, bling and phrases](https://www.trendhunter.com/trends/drip). Through this art work, Alex Trochut tries to show the connection between the [hip hop culture](https://www.trendhunter.com/trends/follow-your-ears) and extravagant designers. Check out the gallery above to see the work of this extreme design junkie. **Implications** - Though subcultures are niche and may be limited in potential consumer numbers, the people within these subcultures often have a strong devotion to these mini-communities. Affiliating certain products with particular subcultures through use of representative imagery will grant corporations dedicated and long-standing customer relations with these small, but loyal groups. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Subculture Art:** Artists are tapping into niche subcultures and developing a following through their unique designs and representation of these communities. - **Affiliation Marketing:** Companies can target niche subcultures by associating their products with representative imagery in order to establish strong and lasting customer relations. - **Cultural Fusion:** Art that blends elements from different cultures and subcultures presents opportunities for cross-cultural marketing and innovation. ### Industries Being Reshaped - **Art and Design:** Opportunities exist for artists and designers to tap into niche subcultures and develop a devoted following through their unique designs and representation of these communities. - **Fashion and Apparel:** Fashion and apparel companies can establish strong customer relations by affiliating their products with particular subcultures through use of representative imagery. - **Marketing and Advertising:** In order to effectively target niche subcultures, marketing and advertising agencies must understand the unique characteristics and values of these communities in order to create effective advertising campaigns and strategies. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Culturally Influenced Chicano Fashion](https://www.trendhunter.com/trends/malcriadas-collective.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Graffiti Artist-Collab Streetwear](https://www.trendhunter.com/trends/ja-one-xtc.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md)