# Sporty Sweatorials The Alex Spence 'Just Did It' Campaign is Every Boy's Dream By Zoe Badley | Published 2010-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alex-spence-just-did-it References: [fashionising](http://www.fashionising.com/pictures/b--Alex-Spencer-just-does-it-in-Nike-4148.html) For the majority of the female population, when we play sports and sweat our butts off, the end result is nowhere close to the Alex Spence 'Just Did It' campaign. This shoot is every boy's fantasy and every girl's frustration. If only a [crop top, tiny gym shorts](https://www.trendhunter.com/trends/victorias-secret-relaunched), war paint and a whistle can look this good every time I attempt to play sports--because it doesn't, I've longed stopped trying. The Alex Spence 'Just Did It' campaign features not only a daydream-worthy babe but those [YSL](https://www.trendhunter.com/trends/pouch-and-mirror) rings will have you drooling all over yourself. Be sure to check out the gallery for more [sweaty shots](https://www.trendhunter.com/trends/dove-and-sports-illustrated). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 86% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Athletic Fashion:** Disruptive innovation opportunity: Develop stylish sports apparel that combines performance and fashion for women. - **Fantasy Sports Imagery:** Disruptive innovation opportunity: Create campaigns that capture the aspirational and playful side of sports to appeal to a wider audience. - **Sweat-proof Makeup:** Disruptive innovation opportunity: Design cosmetics that can withstand physical activity without smudging or running. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate smart textiles and innovative designs to create a new wave of athletic fashion. - **Advertising:** Disruptive innovation opportunity: Explore creative concepts and unconventional imagery to challenge traditional sports advertising norms. - **Cosmetics:** Disruptive innovation opportunity: Develop long-lasting and sweat-resistant makeup products specifically tailored for active individuals. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md)