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# Playful Papercraft Critters
The Alex Schulz 'I am a Forest' Short Film is an Adorable Animation

By Armida Ascano | Published 2010-09-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/alex-schulz-i-am-a-forest
References: [behance.net](http://www.behance.net/gallery/I-am-a-Forest/647122) & [behance.net](http://www.behance.net/alexschulz)

The Alex Schulz 'I am a Forest' [short film](https://www.trendhunter.com/trends/relax-we-care) is an adorable animated video that shows two paper critters in a world that is temporarily turned upside-down. The entire production for the film consists of paper, a paper set, paper characters and lots of skill.

Alex Schulz does an amazing job with this piece. Though less than a minute long, the video is able to illustrate a story with in-depth characters, a conflict and a solution. Overall, the Alex Schulz 'I am a Forest' video is a cuteness overload that is sure to have you crafting your own paper critters for a [stop-animation masterpiece](https://www.trendhunter.com/trends/over-the-garden-wall).

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 6% | Activity: 85% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Paper Art Trend:** The rise of paper art and craft can be seen as an opportunity for innovative businesses to capitalize on by creating low-cost, environmentally friendly, and customizable products.
- **Stop-motion Animation Trend:** The trend for stop-motion animation videos can be leveraged by creative businesses for creating unique storytelling that can add its own brand value.
- **Sustainable Production Trend:** The emphasis on sustainability in productions can be an opportunity for businesses to innovate and come up with eco-friendly and bio-degradable products.

### Where This Applies

- **Arts and Crafts Industry:** The arts and crafts industry can expand its products and services offerings to cater to the growing trend of paper art and craft.
- **Advertising and Branding Industry:** Branding and advertising agencies can focus on creating unique stop-motion animation videos as a way to promote products and create brand awareness.
- **Sustainable Packaging Industry:** The trend for sustainable production can be an opportunity for sustainable packaging companies to develop new eco-friendly packaging materials and innovate in their production processes.

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