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# Turn-For-The-Worst Photography
Photographer Alex Prager Captures Surreal Live or Die Circumstances

By Meghan Young | Published 2013-05-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/alex-prager
References: [beautifuldecay](http://beautifuldecay.com/2013/05/08/cinematic-photographs-of-turn-for-the-worst-moments-by-alex-prager/) & [alexprager](http://www.alexprager.com)

Alex Prager, a photographer living and working in Los Angeles, California, has a knack for the dramatic. It helps that his environment not only condones these tendencies, but encourages it. Having done editorials for the [New York Times](http://www.trendhunter.com/trends/touch-of-evil), campaigns for [Target](http://www.trendhunter.com/trends/missoni-for-target) and films for [Mercedes Benz](http://www.trendhunter.com/trends/mercedes-benz-icons-of-style), Alex Prager is well-versed in the world of photography and art direction. Adding these all up, and his latest series, 'Compulsion,' is a natural next step.

In Alex Prager's Compulsion series, [surreal turn-for-the-worst moments](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) are captured where women find themselves precariously suspended in the air, houses have caught fire and, quite impossibly, cars have sunk into shallow puddles. Each image can be likened to a [still from a movie](https://www.trendhunter.com/trends/alessandro-micheles). Alex Prager knows how to engage people on many levels.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 84% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Surreal Photography:** Disruptive innovation opportunity: Develop new techniques and technologies to create even more mind-bending and captivating surreal photographs.
- **Dramatic Art Direction:** Disruptive innovation opportunity: Explore innovative ways to incorporate dramatic art direction in various industries such as advertising, fashion, and film.
- **Compelling Storytelling Through Images:** Disruptive innovation opportunity: Utilize photography as a powerful storytelling tool by creating visually captivating images that evoke emotion and narrative.

### Industries Being Reshaped

- **Photography:** Disruptive innovation opportunity: Develop advanced camera technologies and post-processing techniques to push the boundaries of photography and create unique visual experiences.
- **Advertising:** Disruptive innovation opportunity: Integrate surreal and dramatic elements into advertising campaigns to capture audience attention and create memorable brand experiences.
- **Film:** Disruptive innovation opportunity: Incorporate surreal and compelling visuals in films to enhance storytelling and create immersive cinematic experiences.

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