# Pastel Glamour Shoots Alex Perry Diva High Summer Collection 2011 is Simple and Delicate By Annie Ho | Published 2010-12-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alex-perry-diva-high-summer-collection References: [sassisamblog](http://www.sassisamblog.com/2010/12/23/elyse-taylor-alex-perry-for-diva-high-summer-2011-collection/) & [alexperry.au](http://www.alexperry.com.au/) Elyse Taylor is the new face for Alex Perry's Diva High Summer Collection 2011. The Australian based designer Alex Perry is known to make [simple yet glamorous dresses](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection) and this collection stays true to his style. The dresses in the Diva High Summer Collection 2011 take inspiration from [soft pastel colors](https://www.trendhunter.com/trends/park-fifth). Although the dresses may seem simple, the [over-sized accessories](https://www.trendhunter.com/trends/bridal-accessories-collection) give more dynamic to the clothing. This new collection is expected to hit stores in Australia in late January. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Soft Pastel Clothing:** Pastel-colored clothing with oversized accessories is a rising trend in the fashion industry. - **Glamorous Simplicity:** The trend of simplifying design with a glamorous touch has potential for innovation in the fashion industry. - **Australian Fashion:** The rising popularity of Australian designers like Alex Perry is causing disruption in the fashion industry. ### Industries Being Reshaped - **Fashion:** The fashion industry can innovate by embracing the trend of soft pastel clothing and glamorous simplicity. - **Retail:** Retail companies can look into carrying or designing collections that incorporate soft pastel clothing and oversized accessories. - **Marketing:** Marketing professionals can capitalize on the popularity of Australian designers and leverage their reputation for quality and simple yet glamorous design. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Minimalist Bridal Accessories Collections](https://www.trendhunter.com/trends/bridal-accessories-collection.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)