# Gloomy Grunge Spreads This Alex Nestor Reflex Magazine Shoot by Laura Scavo is Creepy By Armida Ascano | Published 2010-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alex-nestor References: [homotography.blogspot](http://homotography.blogspot.com/2010/09/alex-nestor-by-laura-scavo-sir-alex.html) & [reflexmag.ar](http://www.reflexmag.com.ar/) The 'Sir Alex' shoot for Reflex Magazine features Argentinean male model Alex Nestor in [neutral colors and leather](https://www.trendhunter.com/trends/jiyongkim-fw25). The sizzling model pulls the look off well, matching it with smoldering eyes and a [rebellious pout](https://www.trendhunter.com/trends/songs-of-siren). Photographer Laura Scavo also adds mood to the shoot using lighting, shadows and angles. The result is a moody masterpiece, with Alex Nestor rocking the look in a stringy leather face mask. **Implications** - One of the strongest ways a brand can establish an identity is by ensuring that the images in their marketing clearly display a [definitive image and cultural ideology](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). By creating an indelible image in a consumer's mind, the company defines itself through attitude and spirit. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Gloomy Grunge Fashion:** Companies can tap into the gloomy grunge fashion trend to create edgy and rebellious clothing lines that resonate with the youth market. - **Moody Photography:** There is an opportunity for photographers to explore moody lighting, shadows, and angles to add depth and emotion to their shoots, creating captivating visual narratives. - **Leather Face Masks:** Designers can experiment with leather face masks as a unique and edgy accessory that adds intrigue and mystery to fashion collections. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate the gloomy grunge trend in their designs to attract consumers seeking alternative and non-conformist styles. - **Photography:** Photography studios and professionals can offer moody photography services to clients who want to create captivating and artistic visual content. - **Accessories:** Accessory brands can explore the market demand for unique leather face masks as a fashion statement and a way to add intrigue to outfits. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)